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National Beverage Corp. Renews Partnership With SSE

by Staff Writer / Florida Panthers
Ritz seltzer becomes official seltzer & kosher beverage of the Florida Panthers & BankAtlantic Center

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that National Beverage Corp. – one of the nation’s premier beverage companies – has renewed its multi-year marketing partnership with the Florida Panthers and the BankAtlantic Center. Featured in this fully-integrated partnership is LaCroix water as the official sparkling water of the Panthers and the BankAtlantic Center, and Ritz seltzer as the official seltzer and kosher beverage of choice of the Panthers and BankAtlantic Center.

“We are thrilled that National Beverage Corp. has chosen to renew its partnership with SSE,” said SSE President & COO Michael Yormark. “National Beverage is a nationally recognized and well-respected South Florida based company.  We are honored to offer National Beverage’s refreshing and flavorful brands to the more than two million guests who visit the BankAtlantic Center annually.  This renewal once again speaks volumes of SSE’s ability to deliver measurable results and a return on investment to its partners.”

National Beverage Corp. will provide both LaCroix water and Ritz seltzer throughout the BankAtlantic Center, including all restaurants, suites, and concession stands. In addition, National Beverage will receive product sampling opportunities at Florida Panthers team events, such as the club’s annual golf tournament.

National Beverage Corp. will receive exposure through all of SSE’s internal media holdings including in-arena signage, outdoor marquees, in-game announcements, on-line opportunities and much more. Additionally, National Beverage Corp. will be an associate sponsor of the HSBC Tennis Cup at the BankAtlantic Center in September. National Beverage will also have the opportunity to create retail and brand activations programs with other partners who are associated with the BankAtlantic Center and Florida Panthers Hockey Club.

National Beverage is highly innovative as a pace-setter in the changing soft-drink industry, featuring refreshment products that are geared toward the lifestyle/health-conscious consumer.  Shasta® – Faygo® – Everfresh® and LaCroix® are aligned with Rip It® energy products to make National Beverage . . . America’s Flavor•Favorite – soft-drink company.

The Florida Panthers Offseason is presented by JetBlue. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook, and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar.
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