Brand ActivationREPORTS TO:
Sr. Director of Brand Activation
• Work with Management to establish an emerging media strategy for the company, including: identifying opportunities and establishing the company’s presence on appropriate social media platforms.
• Responsible for administrating and managing all social networking platforms
• Drive brand awareness, affinity and site usage through emerging media tools
• Develop programs that can be leveraged across multiple sites
• Consistently enhance and optimize effectiveness of search engine(s), building and maintaining company brand on the web, acquiring followers, seeding viral activity, conducting promotions, and driving application development
• Research emerging internet technologies and develop appropriate entry plan
• Track and analyze Web traffic on relevant sites and develop constant reporting and course-correction plans accordingly
• Execute new feature development to support new program initiatives
• Execute partner promotions and develop core online strategies that synergize with promotional marketing plan
• Other projects as assigned
• Bachelors degree in marketing, communications, or journalism preferred
• Extensive knowledge of the internet, search engines, social media applications, and browsers.
• Ability to work independently with sense of urgency to meet deadlines
• Strong solution-orientation, creativity, and strategic marketing skills required
• Obsession with the world of emerging media and passion for understanding different sets of target customers and other factors that impact brand marketing efforts
• Excellent written communication skills.
• Extreme attention to detail
• Working knowledge of HTML language
• Strong online application manipulation experience
• Competence in Microsoft Office: Word, Outlook, and Excel
• Ability to work a flexible schedule including nights, weekends, and holidays
• Must be able to work nights, weekends and holidays.
Salary range for this position is $30,000 - $35,000. Please send resume to: Sunrise Sports & Entertainment, Attention: Human Resources, One Panther Parkway, Sunrise FL 33323 or fax your resume to (954) 835-7601 or e-mail to firstname.lastname@example.org