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Comcast Extends Pillar Partnership With SSE

by Staff Writer / Florida Panthers
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Comcast has extended its multi-year marketing agreement as a Pillar Partner and the official home communications provider of the Florida Panthers and the BankAtlantic Center.

Featured in this partnership are the two huge video screens inside the BankAtlantic Center’s main lobby powered by XFINITY TV from Comcast, XFINITY On Demand replays during Florida Panthers home games, and more. In addition, the debut of the XFINITY HD Zone area on the BankAtlantic Center’s plaza level will take this partnership to a new, interactive level.
“We are absolutely thrilled that a renowned and longstanding partner such as Comcast has chosen to extend its multi-year marketing agreement with SSE,” said SSE president & COO Michael Yormark. “This partnership is extremely unique in it’s customized promotional elements and is yet another example of SSE’s distinctive ability to create tailor-fit brand activation packages for its partners.”
“We are looking forward to a dynamic relationship with SSE over the next three years,” said Senior Vice President for Comcast’s Florida East Coast Region, Filemon Lopez.  “The partnership is extremely important to us and we are excited about engaging the fans on a whole new level.  The XFINITY HD Zone is just one of the many customized elements that will energize our partnership and entertain the fans.”

In addition to the XFINITY HD Zone, XFINITY TV and XFINITY On Demand replays, XFINITY from Comcast will also receive exposure through all of SSE’s internal marketing assets including in-arena, outdoor, radio, television, print, online, social media, and more. XFINITY is also the title sponsor of the XFINITY Florida Panthers Summer Tour, a new program that brings fans and new business prospects face-to-face with Cats GM Dale Tallon or other personalities and executives during a variety of summer events including luncheons, golf outings, rink appearances, public park visits, and more.
About Comcast Cable
Comcast Corporation (Nasdaq: CMCSA) ( is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Comcast's Florida East Coast Region extends from Palm Bay to Key West.  Comcast, whose local regional offices are located in Miramar, Fla., employs more than 4,000 people in Southeast Florida.
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers hockey club, the Broward County-owned BankAtlantic Center welcomes more than two million guests each year.
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