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BankAtlantic Center Unveils JetBlue Tailfin

by Staff Writer / Florida Panthers

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that the JetBlue Tailfin, the centerpiece of JetBlue Airways’ Pillar Partnership with SSE, was unveiled on the BankAtlantic Center’s JetBlue Tarmac in a ceremony prior to tonight’s Florida Panthers-Washington Capitals.
The 22.5-foot high by 26-foot wide tailfin represents one of the most unique sponsorship elements in the sports and entertainment industry and is a first-of-its-kind structure for arena venues.
The Tailfin was constructed at an off-site South Florida location by fellow SSE partner AdGraphics, transported to the BankAtlantic Center parking lot in pieces in early March, built, wrapped and lifted in to place by crane in time for today’s unveiling.
The ceremony took place at 5 p.m. on the JetBlue Tarmac outside the BankAtlantic Center’s main doors and featured representatives of both organizations including SSE President & COO Michael Yormark.
“The JetBlue Tailfin will be an instantly recognizable icon of the thriving, innovative partnership between JetBlue Airways and SSE,” Yormark said. “The Tailfin is yet another example of SSE’s willingness to break the mold in partnership activation and brand exposure. Furthermore, I’d like to thank our friends at JetBlue for having the vision and the fortitude to activate their Pillar Partnership in a way that is setting the bar for sports and entertainment sponsorships.”
“This life-sized Blueberries tailfin landmark is sure to become the gathering place for fans before games, concerts and other exciting events,” said Marty St. George, senior vice president of marketing and commercial strategy for JetBlue Airways.  “We look forward to becoming part of the experience for fans and customers at the BankAtlantic Center, and supporting the Fort Lauderdale community, one of JetBlue’s strongest cities and growing.”
Featured elements of the partnership also include TrueBlue Nights at the BankAtlantic Center, a promotion that provides fans with the opportunity to receive a free ticket to a Panthers home game by wearing blue or signing up to become a TrueBlue member during the game on March 16, 2010 when the Panthers take on the Washington Capitals.
JetBlue’s fully-integrated sponsorship also includes joint marketing promotions and advertising through 2011. JetBlue is a Pillar Partner of the BankAtlantic Center, Official and Exclusive Airline of the Florida Panthers, Official and Exclusive Airline of Sunrise Sports & Entertainment (SSE) and has exclusive rights in the airline category to name, trademarks, uniform, logo in marketing, media, and promotional initiative.
New York-based JetBlue Airways has created a new airline category based on value, service and style.  In 2009, the carrier ranked “Highest in Customer Satisfaction Among Low-Cost Carriers in North America” by J.D. Power and Associates, a customer satisfaction recognition received for the fifth year in a row.  Known for its award-winning service and free TV as much as its low fares, JetBlue is now pleased to offer customers Lots of Legroom and super-spacious Even More Legroom seats.  JetBlue introduced complimentary in-flight e-mail and instant messaging services on aircraft "BetaBlue," a first among U.S. domestic airlines.  JetBlue is also America's first and only airline to offer its own Customer Bill of Rights, with meaningful and specific compensation for customers inconvenienced by service disruptions within JetBlue's control.  Visit for details.  JetBlue serves 60 cities with 600 daily flights.  With JetBlue, all seats are assigned,  all fares are one-way, and an overnight stay is never required.  For information or reservations call 1-800-JET-BLUE (1-800-538-2583), TTY/TDD 1-800-336-5530 or visit
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center welcomes more than two million guests each year.
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