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BankAtlantic Center Announces Opening of 'Patron Tequila Platinum Club'

by Staff Writer / Florida Panthers

Part of Multi-Year Marketing Partnership With SSE

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that Patron Tequila has committed to a multi-year marketing partnership with the Florida Panthers and the BankAtlantic Center beginning with the 2006-07 Florida Panthers season. The organization also unveiled the new 'Patron Tequila Platinum Club' located on the Lexus Suite Level.

"Similar to our business, Patron Tequila has built their brand on a foundation of creative marketing, aggressive sales, and premier customer service," SSE chief operating officer Michael Yormark said. "The Patron Tequila Platinum Club is a unique way to improve the distribution and visibility of the Patron brand inside the BankAtlantic Center. We're confident we can help them meet their goals and objectives through this partnership."

The 'Patron Tequila Platinum Club' will offer an upscale sports bar atmosphere with sit down service, an outstanding menu, drink specials and promotional events. Great sandwiches, pizzas and salads will be served along with other "Patron" menu items. The Platinum Club is only available for full season seat holders, all suite holders, and Private Club members. To celebrate its opening, Patron Tequila will host two major launch parties on Opening Night for the Panthers on Oct. 6, and for the Dixie Chicks concert on Oct. 7.

"We are very excited about our sponsorship with the BankAtlantic Center," Patron Spirits Company Chief Operating Officer John McDonnell said. "The combination of a world class facility and the number one Ultra Premium Tequila Patron is certain to be a winning combination."

Every step in producing Patrón Tequila – from harvesting the finest agave in the highlands of Jalisco, Mexico, the centuries-old distillation process, to the individual labeling and inspection of each bottle – is done with the careful precision that can be accomplished only by hand. The result: Patrón is now the World's Top Selling Ultra-Premium Tequila.

Nine distinctive products now share the Patron label: Gran Patron, Patron Anejo, Patron Reposado, Patron Silver, Patron XO Café, Patron Citronge, Pyrat Cask 1623 and Pyrat XO Reserve. Each of them is the finest of their brand. The newest, Gran Patron Platinum, is an extraordinary triple distilled pure tequila.

The company's headquarters are in Las Vegas, NV.

For more information or questions about Patron Tequila please visit

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