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BankAtlantic Becomes First SSE Media Network Partner

by Staff Writer / Florida Panthers
President & COO Michael Yormark with President & CEO Jarett Levan
SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that BankAtlantic has signed a multi-year agreement as the inaugural corporate partner of the SSE Media Network. SSE president & COO Michael Yormark and BankAtlantic president & CEO Jarett Levan made the announcement at Thursday’s BizTeamUp.com “Get Connected” Networking Series lunch at Bova Prime in Ft. Lauderdale.

 
The SSE Media Network is the industry’s first fully integrated sports and entertainment programming medium, providing sponsors with unique marketing and advertising opportunities that drive measurable results and return on investment.
 
“We are proud and honored to have BankAtlantic as our first fully integrated SSE Media Network partner,” Yormark said. “BankAtlantic and its President & CEO, Mr. Jarett Levan, have been great supporters of ours for some time, so it’s no surprise that they are the first to subscribe to the vision, as well as the potential return on investment, of the SSE Media Network.”
 
As part of this agreement, which is in addition to BankAtlantic’s preexisting Premier Pillar Partnership with SSE, “Florida’s Most Convenient Bank” will received exposure through all of the SSE Media Network’s available channels including Fox Sports Florida, 790 the Ticket, Comcast, Twitter, Facebook, YouTube, FloridaPanthers.com, BankAtlanticCenter.com and more.
 
In addition, the SSE Media Network and BankAtlantic will launch the “Brunch with Beezer” promotion, in which fans will have the opportunity to enter to win a trip to Toronto to have brunch with Panthers great John Vanbiesbrouck at the Hockey Hall of Fame.
 
“We believe in SSE not only as a great and innovative partner of ours, but also as an important member of the South Florida community,” Levan said. “Michael Yormark and his staff are the best at what they do, in this case helping to exponentially increase awareness for our company, and what we provide our customers. So, in the end, it was no-brainer for BankAtlantic to once again align ourselves with SSE and the Media Network.”
 
A partner of the SSE Media Network, is a partner of the Florida Panthers, the BankAtlantic Center, Fox Sports, Comcast, 790 The Ticket, YouTube, FaceBook, MySpace, Twitter and more. The SSE Media Network exposes its partners to a diverse and captive audience of potential customers, clients and investors across the broadest possible range of media platforms – 24 hours a day, seven days a week and 365 days a year.
 
For more information on the SSE Media Network or to get involved please contact SSE Sr. Vice President of Corporate Marketing & New Business Development Pedro Goncalves at 954.835.7320 or by e-mail at goncalvesp@sselive.com.
 
Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Follow us on Twitter, Facebook , MySpace and YouTube. Home to more than 200 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center was a finalist for Arena of the Year in annual awards given by trade publication Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of Sawgrass Live presented by BankAtlantic.

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