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AvMed Health Plans Becomes Pillar Partner of SSE

by Staff Writer / Florida Panthers
AvMed will present Face-Off Luncheon in September and Sponsor the AvMed All-Star Café in the BankAtlantic Center

SUNRISE, Fla. – Sunrise Sports & Entertainment announced today that AvMed Health Plans – a leading health benefits provider for Florida businesses, including the Flroida Panthers – has signed a multi-year marketing partnership as a Pillar Partner of the Florida Panthers and the BankAtlantic Center.

“Similar to our organization, AvMed is a community-oriented company built on integrity and trust from all of its constituents,” said SSE President/COO Michael Yormark. “By becoming a Pillar Partner, AvMed has expressed their dedication to our organization and their confidence in our ability to help them reach all of their goals and objectives.”

The highlight of this partnership for AvMed is the naming and branding rights to the club formerly known as Stanley’s located on the club level, which will now be called the AvMed All-Star Café. In addition, AvMed will receive in-arena signage, a branded Zamboni and will be the presenting sponsor of the first annual Face-Off Luncheon on Monday, September 24 at Woodfield County Club in Boca Raton.

“The Florida Panthers are a great organization and we are happy to be their partner in the inaugural Face-Off Luncheon,” said AvMed Sr. Vice President of Sales and Marketing Ed Hannum. “AvMed Health Plans and the Panthers share a common commitment to the South Florida community.”
With the announcement, SSE’s Brand Activation Group will turn its attention to developing compelling branding, promotions and programs that are tailored to AvMed’s specific goals, while maximizing their return on investment.

“AvMed’s strong foothold in the South Florida community will help our team create a number of exciting programs in order to give them the return on investment they deserve,” said Senior Director of Brand Activation Steve Ziff.

AvMed Health Plans has been serving members throughout Florida for over 35 years. They take pride in offering their members a superior network of doctors, hospitals and specialists they can easily access to meet all of their health care needs. AvMed also provides a high level of personalized, round-the-clock service, setting the standard for excellence in the industry for their members. They offer employers and members a complete range of health plan options that are competitively priced and designed to fit most every lifestyle.

The Florida Panthers 2007-08 season is presented by the Seminole Casino Coconut Creek. Sunrise Sports & Entertainment is the premier company of its kind in South Florida. Home to more than 185 events annually and the Florida Panthers Hockey Club, the BankAtlantic Center is consistently a top 20 United States venue according to Pollstar. The BankAtlantic Center welcomes more than two million guests each year and is also the home of the Sinatra Theatre presented by BankAtlantic and three monthly South Florida publications: Live On Stage Credentials, Unrestricted and Panthers Insider.
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