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OEG and Live Nation Canada announce strategic partnership

by Edmonton Oilers Press Release / Edmonton Oilers

(EDMONTON & VANCOUVER) – Live Nation Canada, a Live Nation Entertainment, Inc. (NYSE: LYV) company and Oilers Entertainment Group (OEG) today announced Live Nation Canada as the Preferred Promoter for Rogers Place and the Winter Garden, with plans to build a broader, strategic partnership between the two companies aimed at expanded content and live entertainment opportunities in the region. Ticketmaster will become the ticketing solution provider, helping OEG attract more fans and sell more tickets.

The multi-year partnership establishes Rogers Place as a premiere destination for top-tier talent and places OEG at the centre of live entertainment in Edmonton and Northern Alberta accessing Live Nation Canada’s vast platform of artists, concerts, festivals and events. Under the Preferred Promoter agreement for Rogers Place and the Winter Garden, Live Nation Canada will provide world-class content as well as strategic planning towards the Facility’s Entertainment strategy.

The partnership also lays the foundation for OEG to expand its footprint in the region by aligning with Live Nation Canada’s industry-leading experience and expertise.

OEG will also access Live Nation Canada’s expertise and talent in the Rogers Place Grand Opening plan.

“Our partnership with Live Nation Canada is transformational for Oilers Entertainment Group. It places Rogers Place in the upper echelon of venues in North America and lays the foundation for future growth,” said Oilers Entertainment Group CEO and Vice Chair Bob Nicholson. “We want Rogers Place to be an amazing venue for live entertainment and Live Nation Canada will help us achieve that goal. This is an important step in OEG’s vision to become a global sports and entertainment leader and we are thrilled to have Live Nation as a partner.”

“As we continue to expand our growth in the region, I am delighted that we have established this partnership with Oilers Entertainment Group”, commented Paul Haagenson, President, Live Nation Canada. “Aligning our strengths with those of OEG was a natural fit, and we are excited to work with the group to bring an even greater array of performances to the area.”

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