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Ford of Canada extends and expands partnership with Edmonton Oilers

by Edmonton Oilers Press Release / Edmonton Oilers

(EDMONTON, AB) - Oilers Entertainment Group (OEG) announced today a multi-year extension of their partnership with Ford of Canada, which is highlighted by the renaming of the Wintergarden at Rogers Place to Ford Hall.


Ford has been the Official Automotive Partner of the Oilers for over 15 years. The partnership extension maintains that status and will also recognize Ford as a Founding Partner of Edmonton's new state-of-the-art downtown arena, Rogers Place.


Ford Hall, the 25,000 sq. ft. grand atrium entrance to Rogers Place, will not only be a gathering place prior to and during events held inside the arena, it will host stand-alone events throughout the year.


"We are very pleased to be able to continue our partnership with Ford of Canada and the Edmonton-area Ford Dealers," stated Bob Nicholson, CEO and Vice-Chair of OEG. "Ford's passion for not only the Oilers and our fans, but also for Rogers Place and the growth of Greater Edmonton speaks loudly to their commitment to Oil Country."


"Ford of Canada has been a proud partner of the Edmonton Oilers for many years, and along with the Edmonton-area Ford Dealers, we are excited to be a part of this new beginning", said Jim Hartford, vice-president of marketing at Ford of Canada. "We look forward to supporting the team and the city of Edmonton for years to come"


In addition to naming rights for Ford Hall at Rogers Place, Ford's partnership will include vehicle and technology activations inside the facility, in-market promotions, the continuation of the highly-popular Ford Drills & Skills event, and a significant brand presence.


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About Oilers Entertainment Group

Oilers Entertainment Group (OEG) delivers leading sports, entertainment and other special event programming to fans and patrons in Canada and the United States. OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL's Edmonton Oil Kings, the AHL's Bakersfield Condors, and will operate Rogers Place, the new home of the Oilers and Oil Kings in downtown Edmonton. OEG also owns and operates one of Canada's most accomplished television, event, and brand-promotion companies and has recently added Silver Pictures Entertainment to its growing sports & entertainment business.


About Ford Motor Company of Canada, Limited


Ford of Canada's operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, and two parts distribution centres. Ford employs approximately 8,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit


About the Edmonton-area Ford Dealers


The Edmonton-area Ford Dealers is comprised of eight dealerships - City Ford, Denny Andrews Ford, Freedom Ford, Kentwood Ford, Koch Ford Lincoln, Sherwood Ford, Team Ford and Waterloo Ford Lincoln.

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