‘New Team in NHL’– Landmark agreement designates Scotiabank official bank of the NHL and NHLPA in CanadaTORONTO
– Scotiabank, the National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) today announced they have signed an agreement establishing Scotiabank as the Official Bank of the NHLPA and NHL in Canada.
“We are very proud to partner with the NHL and NHLPA,” said Rick Waugh, Scotiabank President and CEO. “This is a true hat-trick. The NHL and NHLPA get Scotiabank, Canada’s most international bank; Scotiabank gets two exciting new partners to extend the Bank’s ongoing support of initiatives that are important to our customers, employees and communities; and Canadians everywhere will score with the deal as we introduce a breakthrough new hockey program in the coming months based on this agreement.”
“The NHL is pleased to welcome Scotiabank as a partner,” said Commissioner Gary Bettman. “Scotiabank is a leader in the international banking world and has a long history of supporting hockey on all levels in communities across Canada. We welcome the opportunity to work with Scotiabank on new marketing initiatives and grass roots programs that will benefit all NHL fans and allow them even greater access to the game.”
“The NHLPA is excited to announce our partnership with Scotiabank, a financial institution that has once again demonstrated its commitment to Canadians and their love of the great game of hockey,” said Ian Penny, NHLPA Associate Counsel. “Our members look forward to working together with Scotiabank on unique hockey programs involving young players across Canada.”
“At Scotiabank we work to help our customers build a richer life by helping them become better off financially,” said Mr. Waugh. “We also support important initiatives across Canada and around the world that provide opportunities for our customers, employees and communities to experience the richness that life has to offer. From big arenas and professional athletes to a Sunday afternoon game with the kids, hockey is part of the richness of life that so many of us enjoy from coast to coast and we are proud to be a part of that.
“We hope that today’s announcement gives Canadians one more way to build hockey into their day to day lives,” concluded Mr. Waugh.
Terms of the deal were not disclosed, but it is a comprehensive agreement that provides Scotiabank with the exclusive opportunity to nationally market as the Official Bank of the NHLPA and NHL for all banking services including credit cards, wealth management and commercial services.
In addition to becoming the Official Bank of NHL and NHLPA in Canada, Scotiabank currently has partnerships with the Calgary Flames
, the Edmonton Oilers
and the Ottawa Senators
whose home arena is Scotiabank Place. Scotiabank also partners with CBC’s Hockey Night in Canada to sponsor its pre-game show, Scotiabank Hockey Tonight.
Celebrating its 175th anniversary this year, Scotiabank’s support of hockey dates back to the days of the banker leagues professional hockey that predate the NHL. The Bank’s involvement with the sport has included minor league team sponsorships, employee volunteer coaching, and a unique hockey banking program. In the 1970s Scotiabank responded to Canadian kids’ enthusiasm for the game by launching The Scotiabank Hockey College. The program encouraged Canadian youth to open and maintain savings accounts with rewards of hockey posters and NHL game tickets. Over the coming months, Scotiabank will introduce products and services that are built on a hockey theme.