Skip to main content


NHL agrees to sponsorship deal with Molson Coors @NHL

TORONTO (AP) - Molson Canadian is set to become the official beer of the National Hockey League.

Terms of the seven-year deal announced Tuesday weren't disclosed, but NHL chief operating officer John Collins says it is a "monster deal."

The announcement comes days after the Heritage Classic game in Calgary, the second time the NHL went outdoors over a 50-day stretch.

The North American agreement with brewers Molson Coors in Canada and MillerCoors in the U.S. will see the sister companies heavily represented across the NHL calendar starting next season. It also includes money for television advertising and smaller deals with individual teams.

View More

The NHL uses cookies, web beacons, and other similar technologies. By using NHL websites or other online services, you consent to the practices described in our Privacy Policy and Terms of Service, including our Cookie Policy.