– Colorado Avalanche
President Pierre Lacroix
announced today a new management structure for the organization, effective immediately.
Heading this new management structure is Greg Sherman, who has been named General Manager. Sherman, 39, has spent the last seven years as the team's Assistant General Manager, and has been associated with the franchise for the last 13 years.
"Greg Sherman deserves the opportunity to prove he can be an effective general manager in our business," said Lacroix. "He has shown that he possesses the necessary qualities required to be successful with this new challenge in front of him."
"Surrounded by a strong hockey staff and under my supervision, he will have all the necessary support to lead the Avalanche in this new direction," added Lacroix.
In his previous role, Sherman worked on contract negotiations, arbitration cases, salary cap management and matters concerning personnel at all levels of the organization. In addition, Sherman also served as a liaison between the Avalanche and its American Hockey League affiliate, the Lake Erie Monsters. He oversaw and coordinated all financial obligations of both clubs. Born in Scranton, Pa., Sherman was raised in Denver and has spent most of his life in Colorado.
"I look forward to the challenge," said Sherman. "We all know the task ahead and we need to get to work. There are a lot of things to be done here. I am surrounded by a group that has great knowledge of the business and we are looking towards the future with a lot of optimism. Our fans can rest assured that every effort will be taken to bring an exciting brand of hockey back to Pepsi Center."
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