NEW YORK – The National Hockey League (NHL) today announced the renewal of a multiyear sponsorship with Discover Financial Services (NYSE: DFS) in the U.S. As part of this agreement, Discover remains the Official Credit Card and Official Payment Service Partner of the NHL and for all U.S.-based League events through 2019.
In addition, Discover will deepen its engagement with hockey fans of all 30 NHL teams with the launch of its NHL Discover it card. Starting now, NHL fans can apply for an NHL Discover it card and choose to add the NHL Shield or their favorite team's logo from among all 30 NHL teams at www.discover.com/NHLCard. The card offers:
•Five percent cash back in categories that change each quarter, up to the quarterly maximum, and one percent cash back on all other purchases
•Ten percent off purchases at Shop.NHL.com
•Free FICO® Credit Scores online and on monthly statements
•Freeze it on/off switch for your account
"Over the course of this sponsorship, Discover has demonstrated a deep commitment to hockey through a series of innovative marketing programs for our fans," said Brian Cull, NHL Group Vice President of Integrated Marketing. "The NHL Discover it Card is the most recent example of the type of fan-first initiatives that sets Discover apart. We look forward to many more years as partners."
Discover will continue to be the title sponsor of the annual NHL on NBC broadcast of the Discover NHL® Thanksgiving Showdown™ on the Friday following Thanksgiving. In promotion for this annual game, a co-branded 36 feet long by 20 feet wide float titled "Frozen Fall Fun" is featured in the Macy's Thanksgiving Day Parade each Thanksgiving day.
"The NHL is a great partner that allows us to reach our customers," said Jennifer Murillo, vice president of brand communications for Discover. "With our new agreement we will be able to deliver even more of what our customers want. The new NHL Discover it card will not only offer NHL fans great rewards and discounts, but also the ability to show their colors by selecting their favorite NHL team's logo as part of their card design."
In addition to the benefits for NHL Discover it cardmembers, all Discover cardmembers will continue to receive exclusive discounts to Shop.NHL.com and the NHL Powered by Reebok store in New York City, NHL GameCenter LIVE™ subscriptions and more.