-- The 2011 Bridgestone NHL Winter Classic was recognized with a total of four Sports Emmy nominations, including a nomination for the TV tune-in campaign produced by NBC and NHL for the New Year's Day outdoor contest between the Pittsburgh Penguins
and the Washington Capitals
at Heinz Field in Pittsburgh. The announcement was made on Tuesday by the National Academy of Television Arts & Sciences.
NBC Sports, in collaboration with the NHL, received a Sports Emmy nomination in the category of "Outstanding Sports Promotional Announcement: Institutional" for its promotion of the 2011 Bridgestone NHL Winter Classic. The TV spot featured Penguins captain Sidney Crosby
and Capitals captain Alex Ovechkin
at Heinz Field, with a voice over provided by Bob Costas, who hosted the Winter Classic. The 2011 Bridgestone NHL Winter Classic was the most-viewed NHL regular season game in the U.S. in 36 years with an average of 4.5 million viewers. A record average 6.6 million viewers tuned into the game in North America.
NBC Sports and the NHL are previous Sports Emmy winners in the category of "Outstanding Sports Promotional Announcement: Episodic" for the 2009 Bridgestone NHL Winter Classic promotional campaign featuring the Chicago Blackhawks
and the Detroit Red Wings
at Wrigley Field. The promotional campaign for the 2010 game was also nominated last year, marking three consecutive years the NHL Winter Classic campaign has been nominated for a Sports Emmy.
The 2011 Bridgestone NHL Winter Classic also garnered honors for HBO. HBO's 24/7 Penguins -- Capitals: Road to the Winter Classic, the four-week all-access series that followed the Penguins and the Capitals, one of the NHL's great rivalries, into the 2011 Bridgestone NHL Winter Classic, was recognized with three Sports Emmy nominations -- Outstanding Edited Sports Special, The Dick Schaap Writing Award and Outstanding Post Produced Audio / Sound.
The winners will be announced by the Academy on Monday, May 2.