For Toronto Maple Leafs playoffs games on the road, Leafs TV -- with its founding partner Molson -- will broadcast pre and post game coverage live from Wayne Gretzky's restaurant in Toronto.
The multi-faceted "Best Seats Live" marketing campaign will see the hockey legends bar, become an impromptu set, complete with a "live studio audience," for the Leafs TV programs Game Face and After The Horn. Corus Entertainment's FM rock station Q107, sister to Leafs am broadcast partner Mojo Radio, is the radio promotional partner for the campaign. Q107 will give away Leafs merchandise on-air with a chance to win the "Best Seats Live" - the tables at Gretzky's located closest to the Leafs TV set. Everyone at the bar also has the chance to win tickets to a Leafs home playoff game.
"Leafs is one of the world's most recognizable sports brands and this campaign in support of Leafs TV is designed to maximize its strength," said Tom Anselmi, senior vice president, business, Maple Leaf Sports & Entertainment Ltd. "That means leveraging the brand in a way that brings value to our partners and excites our fans, while raising awareness for North America's only television channel dedicated exclusively to one sports team."
Leafs TV is dedicated to bringing fans closer to the team, and "Best Seats Live" follows that lead by bringing Leafs TV direct to the fans.
"We're really excited about this campaign," said Anselmi. "Playoff games provide a great opportunity for fans to get together for a night out and cheer on the Leafs in the playoffs, and the Leafs TV broadcast really adds to that experience. This promotion is going to be a lot of fun for Leafs fans and an excellent way to build upon the existing strong relationship between the fans, Leafs TV and Molson."
The "Best Seats Live" campaign takes place at Gretzky's on Tuesday, April 23, Wednesday, April 24 and Sunday, April 28 if necessary. It's an extension of Molson's popular "Best Seats in the House" campaign that gives winners the chance to view Leafs games from a special suite in Air Canada Centre, complete with recliners and personal TV monitors.