The Tampa Bay Lightning today announced new partnerships and key renewals for the 2015-16 season. The Lightning welcomed 23 new partners into their growing list this summer while 21 organizations renewed their sponsorships. Overall, Tampa Bay has seen a 40 percent increase in partnership revenue since 2013.
“As the Lightning brand continues to grow locally and nationally, we are pleased to welcome several new and returning partners for the 2015-16 season and beyond,” Lightning CEO Steve Griggs said. “The Lightning are proud that these companies have decided to activate their brands with us. We look forward to having them with us as we continue our efforts to become a world class organization and for what we hope will be a memorable 2015-16 season.”
New Lightning partners this season represent the best in national and local brands, including Moffitt Cancer Center, Vology, Chick-fil-A, All Children’s Hospital, PODS, DraftKings, GMC, Irish 31, Mise en Place, The Duncan Duo at RE/MAX, Massey Services, National Guard, Ford’s Garage, Stingray Chevrolet, Trane, Primera Medical Group, Florida Department of Emergency Management, Sunwing Travel Group, Royal Caribbean, BlueGrace Logistics, Honda, Kauffman Tire and Dunkin’ Donuts.
The Bolts also welcomed back key partners Bright House Networks, the University of South Florida, TECO, Heineken, MicroLumen, Florida Department of Transportation, Marathon Petroleum, Kane’s Furniture, Mosaic, Circle K, Ackerman Jewelers, Alert Florida Today, Little Caesars, Brown-Forman, Tijuana Flats, Florida Cancer Specialists, Malektronic, Stantec, Bradenton Area Convention and Visitors Bureau, Banfi Vintners and Buddy’s Home Furnishings.
Lightning fans will see several of these partners in numerous activation programs this season. The Vology Loge is Amalie Arena’s new luxury seating area, fans can hitch a ride on the Chick-fil-A Fan Zam or hang out on the Heineken Roof Top. New districts on the Tampa Bay Club Level will feature the Irish 31 Sports Bar District and the Mise en Place Wine and Dessert District. New Ford’s Garage concession stands can be found behind sections 109 and 301, while PDQ has added a second concession stand behind section 316. Bolts fans looking for all the post-game reaction can tune into the Kauffman Tire Post-Game Radio Show. Honda, All Children’s Hospital and the National Guard are also proud sponsors of the new Lightning High School Hockey League. Tampa Bay residents should keep an eye out for Rolling Thunder, fueled by Marathon Petroleum, at events around the Bay Area.
Surveys of Lightning Ticket Members and fans continue to demonstrate the value of organizations aligning with the Bolts. Lightning supporters have reported increased brand recognition of partners in polls from the start of the hockey season to the end. Meanwhile, 80 percent of Season Ticket Members feel it is important to support Lightning sponsors and 77 percent feel that associating themselves with the Lightning has a positive impact on the partner’s brand. Lightning fans also report they are 79 percent more likely to try or use products and services due to the company’s affiliation with the team.