Lightning, Storm Enter Into Three-Year Partnership With Clear Channel Media & Entertainmentby Staff Writer / Tampa Bay Lightning
Tampa Bay Sports and Entertainment has entered into a three-year broadcasting and marketing partnership with Clear Channel Media & Entertainment, making 970 WFLA the flagship station of the Tampa Bay Lightning. 1250 WHNZ will remain the flagship of the Tampa Bay Storm with some games airing on 620 WDAE. Ancillary weekly programming for both teams and their personalities will air on 620 WDAE and 1250 WHNZ.
“We are pleased to announce the partnership extension with Clear Channel Media & Entertainment today,” said Steve Griggs, Chief Operating Officer of the Lightning and the Tampa Bay Times Forum. “The Clear Channel team has offered Tampa Bay Lightning and Tampa Bay Storm fans great radio stations for years and we are excited to announce that the Lightning will be the primary play-by-play sports focus of 970 WFLA for the next three years.”
In addition to the play-by-play and programming elements, the partnership gives Clear Channel ownership of the “Cage Club” at the Tampa Bay Times Forum for all events for the next three years, allowing its radio stations the opportunity to offer listeners promotional tickets for all Lightning and Storm games along with events at the most trafficked arena venue in the state of Florida.
“Clear Channel is very excited to renew our partnership with the Tampa Bay Lightning,” said Sam Nein, President and Market Manager of Clear Channel Radio Tampa. “970 WFLA will make a great radio home for the Bolts for many years to come. The ownership and the team of professionals that comprise the Tampa Bay Lightning are the very best in class by anyone’s standards. Clear Channel Media & Entertainment is proud to be associated with them!”
Additional considerations include LED signage for Clear Channel stations inside the Times Forum, the presence of Clear Channel talent as plaza hosts at Lightning games, daily and weekly Lightning segments on 620 WDAE and 970 WFLA, preferred advertising agreements and extensive reciprocal promotional elements for each entity.