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Lightning Invite Fans to 'Be the Ticket' with Online Campaign

by Staff Writer / Tampa Bay Lightning

The Tampa Bay Lightning are inviting their fans to “Be the Ticket” this season by submitting photos of themselves in their Bolts gear via Facebook at facebook.com/lightning.nhl. Select photos will be chosen to be included on game tickets in the Lightning’s 2011-12 season ticket booklet.

“Our playoff run last season was amazing and our fans united behind the team to provide the thunder behind the Lightning,” said Lynn Wittenburg, vice president of brand management. “This year we’d like our ad campaigns to focus on those great fans and we couldn’t think of a better way to recognize them than by putting them on our game tickets.”

To enter their photos, fans should visit the Lightning’s Facebook page and click on the “Picture Contest” tab on the far left rail. Submitted photos should be high-resolution, 5x7 images in .jpg or .gif format and include no more than two fans in Bolts apparel. There will be an estimated 10-15 winners depending on various design factors. Each winner will receive two tickets to the game in which their photo appears as well as a commemorative ticket as a keep-sake.

The deadline to submit photos is Monday, August 8 at 5 p.m.

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