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Lightning Combine with CW44 to Bring Four More Games to Hockey Fans

by Staff Writer / Tampa Bay Lightning

TAMPA BAY - The Tampa Bay Lightning and WTOG-TV Channel 44 (CW 44) in Tampa Bay are combining to bring Lightning fans four games of hockey excitement on Saturday nights during the 2008-09 season. Dubbed “High Voltage Saturday Nights,” these games (all of them on the road) will augment the team’s 65-game package brought to fans across the Lightning’s Florida television territory on Sun Sports. The first High Voltage Saturday night game will be Tampa Bay’s game at Colorado on Saturday, Nov. 29 at 9 p.m. ET.

The entire High Voltage schedule:

Nov. 29 Tampa Bay at Colorado    9 p.m. 
Dec. 20 Tampa Bay at Atlanta 7 p.m.
April 4 Tampa Bay at New York Islanders 7 p.m.
April 11 Tampa Bay at Atlanta 7 p.m.

“Our agreement brings four great weekend games to Lightning fans, two of which come right at the end of the season as we make our playoff push,” said Oren Koules, owner and governor of the Lightning. “We appreciate the partnership WTOG-TV Channel 44 is offering us to not only bring ‘High Voltage Saturday Nights’ to our fans but also to help better promote the Lightning in the Tampa Bay market to a key demographic for us.”

In addition to the four-game broadcast schedule on CW44, the station is creating twice-monthly on-air “watch and wins,” as well as a link on its website for High Voltage Saturday Nights. It is also offering pre-promotion for each of the games to be aired on WTOG and purchasing radio spots to promote game broadcasts. CW44’s Gossip Girl, Courtney, will also get involved by talking to Lightning fans for the station’s website.

“WTOG-TV Channel 44 has a long history of providing quality sports entertainment to its viewers that dates back to the inception of the station,” said Laura Caruso, station manager at WTOG. “We understand the important role sports play in our viewer’s lives and we have an obligation to provide those viewers with programming that brings them closer to our local sports teams so this was a natural fit. Both the Lightning and WTOG are dedicated to providing the Tampa Bay area with quality sports entertainment so we are very excited about this partnership.”

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