The Tampa Bay Lightning continue their “Best In Brand” approach to sponsorship by entering into new partnerships for the 2013-14 season with The Mosaic Company, Southern Ford Dealers, Corona, Lexus, World of Beer, Four Green Fields and Celebrity Cruises. The Lightning and these new partners are introducing strong branding ideas for the season that focus around in-arena presence, in-market activation and community initiatives.
“Our goal is to continue creating exciting and interactive sponsorship activations for our new ‘Best in Brands’ partners along with those who have elected to extend their business relationships with us,” said Lightning and Tampa Bay Times Forum chief operating officer Steve Griggs. “Each partner is taking advantage of effective activations that promote and encourage the use of their brands by Tampa Bay Lightning fans and every guest of the Tampa Bay Times Forum.”
Each of the new partners and the Lightning are developing creative activation platforms focused around on-ice and in-game features. Facility-based activations are being established such as Ford Thunder Alley, The Lexus Lounge (formerly the VIP Club), Corona Light tailgate parties before every Saturday home game on Ford Thunder Alley, Four Green Fields and World of Beer bars on the Promenade Level and the Celebrity Cruises Deck, a group party area on the Club Level.
On the community initiative front, Mosaic is sponsoring Goals for Food where they donate $5,000 for every home goal and $5,000 for every home hat trick to Feeding America Tampa Bay and other local food bank partners.
The Lightning also renewed key partnerships this past summer with Tampa General Hospital, Subway Restaurants, Tradewinds, Jabil and Rose Radiology. Insurance Office of America has entitled the entire Executive Suite Level. In addition, as part of the previously announced partnership with JP Morgan Chase, the Lightning transformed the environment in the exclusive Chase Club, offering new décor, game-night menus and atmosphere.