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Timeless Style

by Doug Ward / Los Angeles Kings

From purple and gold, to silver and black, the Kings have always shown off their true colors through the jerseys on their backs. When the team took to the ice outdoors at Dodger Stadium as part of the 2014 Coors Light Stadium Series, they added a brand new color to their sartorial history.

The Kings became the first NHL team to wear gray as its base color in the historic al fresco affair with the Anaheim Ducks. In addition to the unique gray base, the jerseys also featured old-school lace-up collars, innovative chrome cresting, and enlarged numbering designed to improve visibility at an outdoor venue.

“We are extremely satisfied with the way the jerseys turned out,” said Sean Ryan, AEG Vice President of Merchandise. “The jerseys came out looking sleek and sharp. People have really taken to the look.”

The design of the jerseys was a collaborative effort between the Kings, the NHL, and Reebok.

While the jersey featured progressive elements (including the color), it retained a traditional hockey feel. A timeless black shoulder yoke included a new age “LA” logo in a contemporary font. The jersey married elements from the late ’80s and early ’90s Wayne Gretzky-era uniforms, with imagery from the late ’90s and early 2000s gear, on an all-new canvas.

“As a group,” Kings Chief Operating Officer Kelly Cheeseman said, “we chose a pattern of look and feel we liked best that was an adaptation of various designs and our current jerseys.”

As a nod to their history, the Kings opted to feature the crown logo on the front of the jersey.

“We wanted to accent our history,” Ryan said. “We are the Kings and the crown is iconic.”

The crest incorporated a new technology that fused print and embroidery manufacturing processes, allowing the logo to be displayed as a high-resolution image incorporated into the crest. The technology reduced the weight of the logo, thus making for a lighter jersey designed to improve a player’s performance.

Additionally, the chrome treatment brought a visual dimension to the crown logo. Inspired by the silver tones found in the NHL Shield, the chrome application represented a modern design approach.

The chrome crest also gave the logo a classic ‘wow’ factor.

The lace-up collar streamlined the cut and cosmetics of the collar for a seamless feel, while still delivering a traditional style. The sleeve numbers and stripes were angled, aligning player arm position with visual angles typical for fan viewing of the game in motion.

While the jersey design incorporated advancements designed to enhance the stadium viewing experience, it also looked great on TV screens across the country.

Like college football’s annual Crosstown Showdown, in which both USC and UCLA wear home uniforms, the Kings and Ducks each wore dark uniforms.

The Kings will also wear the special jerseys at STAPLES Center in their final regular season game of the season when they face the Ducks, April 12, on Fan Appreciation Night.

To order your very own 2014 Coors Light Stadium Series Kings jersey, visit Team LA Store online at

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