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by Staff Writer / Los Angeles Kings
ONTARIO, Calif. – The Ontario Reign of the ECHL, proud affiliate of the NHL Los Angeles Kings and the AHL Manchester Monarchs, announced Tuesday that the Reign logo has advanced to the “Sweet 16” round in an on-line contest held by The Hockey News.

The Hockey News, a publication that provides complete coverage of the hockey world, is holding a two-month Ultimate Logo contest that matches teams against each other to determine the best hockey logo in North America. Teams from the NHL to the OHL have gone through preliminary voting, advancing 40 logos and have now narrowed down the field to 16.

Teams are now in a head-to-head, single-elimination competition with the Ontario Reign taking on the Minnesota Wild in the first round of voting. Voting for the Sweet 16 ends at 5:35 a.m. on Monday, September 15. If the Reign win the first round they will advance to the top 8 and will take on the winner of the ECHL Florida Everblades and NHL Pittsburgh Penguins matchup. Each week, fan votes will determine which logos advance until a single, ultimate logo is determined.

Help make the Reign the #1 logo in North America as they enter in to their 2008-09 inaugural season! Vote often and pass along the information to your friends and family to help make the Reign the Ultimate Logo Champion!

To vote for the Reign click here.

Began in 1988-89 with five teams playing in four states, the Premier ‘AA’ Hockey League has grown into a coast-to-coast league that will have 23 teams in 16 states and British Columbia playing 828 games from Oct. 17, 2008 to Apr. 4, 2009. Eighteen of the 23 teams have played at least five years in their current city.

The third-longest tenured professional hockey league behind only the National Hockey League and the American Hockey League, the ECHL averaged 4,174 per game last season, marking the fourth year in row and the 16th time in the last 18 years that the league has averaged over 4,000 fans. The league has drawn over four million fans each of the last five years and 11 times in the past 12 seasons.

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