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Kings Introduce Two New "Clubs" for 2011-12 Season -- Supporters Club and Crown Club

by Staff Writer / Los Angeles Kings

LOS ANGELES – The Los Angeles Kings are launching two new fan club seat membership programs for the upcoming 2011-12 season, the team announced today.

The LA Kings Supporters Club is a new special section at STAPLES Center for Kings games in which there is a devoted, loud cheering section.  The LA Kings Crown Club is a high level all inclusive VIP membership at STAPLES Center for Kings games which gives VIP customers a true LA/Hollywood-style all access experience limited to only 150 members.

“We are always looking for new and innovative ways to service our loyal customers, and with two million people in the Southern California marketplace who like hockey we try and customize packages for everybody,” said Kings Chief Operating Officer Chris McGowan.  “We believe that our two new clubs – the LA Kings Supporters Club and the LA Kings Crown Club – are ideal fits for certain segments of our fan base.”

The first type of official Supporters club in the NHL, the LA Kings Supporters Club is, in essence, a live, social media community at a hockey game.  Similar to professional soccer groups such as the LA Galaxy’s Angel City Brigade and the LA Riot Squad, the Kings will promote the section to be passionate and loud, but positive.

In addition, the group will be unique in that the Kings will encourage the club to name itself. The group’s seating will begin in the back five rows of section 210, where the Kings “defend” twice, and there will be limited availability in these sections.  Tickets for the LA Kings Supporters Club will be sold on a season ticket, group and individual ticket basis and start at just $45 (in coordination with the Kings’ 45th season) for a lower bowl experience, or $200 a month -- the lowest priced Kings ticket in the lower bowl.

Supporters Club members will receive a kit that includes a specialty scarf different then other Season Ticket Members and other atmosphere items to help create a unique experience for Kings fans.  For more information on the LA Kings Supporters club log onto www.lakings.com/celebrate45.

The LA Kings Crown Club membership features four (4) season seats in the unique areas of the 100 level near the glass, great parking adjacent to the arena with the ability to choose valet service and membership to ultra private areas of STAPLES Center including the Lexus Club and Hyde Lounge.  It includes exceptional concierge service for Kings games, access to purchase other LA LIVE events in addition to Premium Experiences and Private Party Access all season long.

The value to the membership is the access, service and connection with the Kings and other members of the LA Kings Crown Club, including places to go during games where one can relax and connect with fellow guests.

Only 150 packages will exist.  For more information on the LA Kings Crown Club log onto www.lakings.com/crownclub

First opportunity for Kings fans to purchase these memberships will start during the Kings annual Select A Seat event which begins tomorrow and will be hosted for the first time on-line using an interactive 3D experience. In an effort to enhance the overall Season Ticket Member and fan experience for the Kings, the club has officially launched its first-ever “3D Seat Viewer” on-line at LAKings.com (below the Tickets menu).  It can be viewed here: www.lakings.com/seatviewer

“The initial highlight of this new benefit is the ability to see your seats online as you would if you were at the arena, without the need to travel to the arena during the off season” said Kings Vice President, Ticket Sales and Service Kelly Cheeseman.  “We are excited about this new technology and we believe our fans will be excited about this and the additional changes we are planning over the next several months.” 

The Kings are the first NHL or NBA team to host their annual Select-A-Seat event online utilizing the 3D technology as current Season Ticket Members relocate or upgrade seats and new customers select seats for the upcoming season.

Said Cheeseman: “With an extremely busy STAPLES Center and the busy summer months for our clients we realize it has become challenging for the majority of our clients to get to STAPLES Center physically. This new program will allow our members to log on from anywhere in the world during or after their appointment and view or change their seats within minutes.”

LA Kings Hockey Fest ’11 – an interactive festival celebrating the Los Angeles Kings and the game of hockey – will take place on Sunday, September 11, at STAPLES Center.

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