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Cover Boys

by Staff Writer / Los Angeles Kings
REDWOOD CITY, Calif. – March 29, 2012 – Electronic Arts Inc. (NASDAQ: EA) announced that starting today, fans around the world have the opportunity to shape the face of the  EA SPORTS™ NHL® franchise, by participating in the first ever EA SPORTS NHL® Cover Vote Campaign – sponsored by BlackBerry® and hosted on NHL.com. The voting process will consist of two preliminary rounds, followed by a 16-player bracket as a field of 60 NHL players is narrowed down to one. The winning player will be unveiled as the EA SPORTS NHL® 13 Cover Athlete at the 2012 NHL Awards™ on June 20 at the Wynn Las Vegas in Las Vegas.


The first round of competition pits teammate against teammate and starts today and runs until April 11, the first day of the 2012 Stanley Cup® Playoffs. Fans can vote for their favorite player to represent their team in the next round.

NHL 13 Cover Athlete Voting Schedule:

· March 29 – April 11: Round of 60: one representative from each team plus two wild card selections advance*
· April 12 – April 22: 32-Player Leaderboard: fans vote for their favorite 16 candidates; top 16 vote-getters advance
· April 24 – June 4: Round of 16: single-elimination playoff bracket decides NHL 13 cover athlete

Fans worldwide are able to vote an unlimited number of times and are encouraged to vote as often as possible at NHL.com/CoverVote to ensure their favorite player advances through the rounds. Fans can also show their support by tweeting their picks using #NHL13Cover on Twitter. Visit the EA SPORTS NHL Facebook page for insider updates and additional content.

“The EA SPORTS NHL Franchise has had a rich tradition of outstanding cover athletes including Conn Smythe Trophy and Stanley Cup Winners, NHL All-Stars and Hall of Fame Members,” said David Le, Marketing Director, EA SPORTS. “With fans selecting the cover athlete for NHL 13 they now control who gets to join that prestigious club.”  

“Being the EA SPORTS NHL cover athlete is an honor that is coveted by many NHL players,” said Adam Larry, NHLPA Director of Licensing. “With the EA SPORTS NHL 13 cover athlete being selected by the fans, the honor is now even greater. This vote campaign will be exciting for both the players and the fans, as they will be engaging online, and through social media, while the bracket narrows towards the fans’ selection for the cover of NHL 13.”   

The star-studded list of candidates participating in the campaign features NHL scoring leader Evgeni Malkin, 2011 Hart Trophy winner Corey Perry, NHL All-Stars and some of the most popular players in the NHL. The complete list of match ups can be found below:

Eastern Conference
Bruins - Tuuka Rask vs. Tyler Seguin
Canadiens - P.K. Subban vs. Tomas Plekanec
Capitals - John Carlson vs. Brooks Laich
Devils - Ilya Kovalchuk vs. Adam Larsson
Flyers - Claude Giroux vs. Scott Hartnell
Hurricanes - Eric Staal vs. Jeff Skinner
Islanders - John Tavares vs. Michael Grabner
Jets - Evander Kane vs. Andrew Ladd
Lightning - Steven Stamkos vs. Victor Hedman
Maple Leafs - Phil Kessel vs. Tyler Bozak
Panthers - Stephen Weiss vs. Tomas Fleischmann
Penguins - Evgeni Malkin vs. Marc-Andre Fleury
Rangers - Henrik Lundqvist vs. Brad Richards
Senators - Erik Karlsson vs. Jason Spezza

Western Conference
Avalanche - Matt Duchene vs. Gabriel Landeskog
Blackhawks - Patrick Sharp vs. Duncan Keith
Blue Jackets - R.J. Umberger vs. Ryan Johansen
Blues - T.J. Oshie vs. David Perron
Canucks - Henrik Sedin vs. Alex Burrows
Coyotes - Shane Doan vs. Keith Yandle
Ducks - Corey Perry vs. Jonas Hiller
Flames - Mikael Backlund vs. Matt Stajan
Kings - Anze Kopitar vs. Drew Doughty
Oilers - Jordan Eberle vs. Taylor Hall
Predators - David Legwand vs. Pekka Rinne
Red Wings - Pavel Datsyuk vs. Jimmy Howard
Sharks - Logan Couture vs. Brent Burns
Stars - Loui Eriksson vs. Jamie Benn
Wild - Mikko Koivu vs. Niklas Backstrom


“The announcement of the cover athlete has become an event unto itself, and every year we look to grow the platform and innovate around the launch,” said Keith Wachtel, Senior Vice President Integrated Sales, NHL. “The creation of the NHL 13 Cover Vote campaign, sponsored by BlackBerry, does just that by building an exciting new platform for players to connect with fans while bringing together two of our valued partners.”

Assets:
To download assets, please visit the EA press site at http://info.ea.com.

NHL 13 is in development at EA Canada in Vancouver and has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for more information. Become a fan of EA SPORTS NHL on Facebook at http://www.facebook.com/easportsnhl and follow us on Twitter via http://www.twitter.com/easportsnhl.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete.
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.

*Wild card selections will be made by EA.
###
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com.

EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks of Electronic Arts Inc.  Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.  John Madden, NFL, NBA, NHL NCAA, Tiger Woods, PGA TOUR and FIFA are the property of their respective owners and used with permission. All other trademarks are the property of their respective owners. All other trademarks are the property of their respective owners.

NHL® 13 is an Officially Licensed Product of the NHL and the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA. © NHLPA. NHL and the NHL Shield are registered trademarks of the National Hockey League.
NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and NHL Awards name and logo are trademarks of the National Hockey League.  NHL and NHL team marks are the property of the NHL and its teams. © NHL 2012.  All Rights Reserved.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.  RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
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