In keeping with a great hockey tradition and supporting local charities, the Kings again invite their fans to “grow one for the team” this playoff season.
The Kings Beard a thon® is an opportunity for fans to grow their own playoff beard and raise money for charity. All proceeds from the 2012 Kings Beard-a-thon will benefit the Kings Care Foundation.
Participants in the Kings Beard-a-thon invite family, friends, and business associates to pledge their playoff beards. By joining the Kings Beard-a-thon, fans pledge to maintain their beard as long as the Kings remain in the playoffs. Fans who are unwilling, or unable, to grow playoff beards, can also pledge their friends or favorite Kings player. For more information, or to enroll in the Kings Beard-a-thon, please log onto www.lakings.com/beardathon.
Kings forward Kyle Clifford
is the official Kings representative and fans can follow @CliffordsBeard on Twitter for updates on his beard. Also Team LA will be selling fake beard with proceeds benefiting the Kings Care Foundation.
“The Beard-a-thon is a fun way for fans to celebrate a great hockey tradition and to participate in the Kings playoff run. We look forward to building upon last season’s success while also raising money for a great cause, “ said Kings President, Business Operations Luc Robitaille.
As an added incentive, the Kings fan that raises the most money will win four Lower Level tickets to a mutually agreed upon Kings game during the 2012-13 season, an opportunity for four people to sit in the penalty box during warm-ups, a seat visit from Bailey, and a post game meet and greet with an Kings player. All donations to the Kings Beard-a-thon are tax deductible.
About the Playoff Beard
A playoff beard is the superstitious practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. It is believed that the tradition was started in the 1980s by the four-time Stanley Cup Champion New York Islanders. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.
About the Kings Care Foundation
The official charity of the LA Kings, the Kings Care Foundation is committed to supporting a variety of health-related, educational and recreational opportunities for youth of Greater Los Angeles and has donated over $5 million in monetary and in-kind support to the local community since its inception in 1996.
In August 2009, the Kings Care Foundation proudly announced a five-year, $500,000 commitment to the Blood Donor Center at Children’s Hospital Los Angeles (CHLA). The largest donation ever made by the Kings Care Foundation serves to increase the much needed collection of life-saving blood for the most seriously ill and injured children at CHLA through the LA Kings Bloodmobile.