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The Official Site of the New York Islanders


by Staff Writer / New York Islanders

Hockey's most-viewed content website to serve as presenting sponsor of Islanders unprecedented blogging program, the most-viewed independent hockey content website on the internet with millions of unique visitors worldwide, has partnered with the Islanders as the presenting sponsor of the NYI BLOG BOX.

The NYI BLOG BOX is the first-of-its-kind press box for bloggers for Islanders home games at the Nassau Coliseum. In addition, the first selected group of Islanders bloggers will have their columns highlighted on the team's website – positive, negative or neutral.

"I think the idea of the NYI BLOG BOX is brilliant," said Eklund, the Founder and Chief Writer of Hockeybuzz. "It is exactly the kind of web 2.0 idea that is moving the NHL past the other pro sports leagues, and I want to be a part of that. It is an intriguing concept from an innovative organization. The concept of allowing fans inside the team like this is unique not just in terms of hockey, but in all of pro sports. As part of the mainstream media, I embrace this because I have learned how many amazing hockey voices are out there writing hockey on the internet.

"If I have learned anything through my experience it is that hockey fans feel like we are in on some special secret club. It is hockey fans, not major television deals or corporate sponsors who drive the sport. For this reason the internet was made for hockey. Any hockey fan who remembers the pre-internet days in the US remembers a world where hockey information was virtually non-existent. Now every hockey story breaks in seconds to a worldwide audience."

The announcement of the first roster of NYI Blog Boxers will be announced within a week. The actual NYI Blog Box, which will be found at the top of the lower bowl of the Coliseum, will debut on Opening Night on Oct. 6 when the Islanders host the Buffalo Sabres. The Islanders plan on credentialing 12 bloggers, in addition to many media outlets interested in covering the debut of the Blog Box.

"We thank for their sponsorship of this unique program," said Sean Argaman, the Islanders Senior Director of Sales, Corporate Sponsorships. "When you consider what has accomplished on the Internet and what the NYI BLOG BOX strives for, our department felt it was a perfect fit."



In just over three years and Eklund have become household names in the NHL and throughout hockey. has maintained its status as the "most viewed independent hockey content website" on the internet with millions of unique visitors worldwide.

The site features "Eklund," an anonymous hockey insider whose main focus is a blog he authors regarding rumors involving player movement and a "Rumour Chart" that tracks the many sources he speaks to during the day. Eklund has been credited with breaking several major and minor free agent signings and trades before any other media outlets. Eklund has been the focus of several newspaper and magazine articles, is a regular on radio stations throughout North America, and has a recurring radio spot on NHL/Home ICE on XM Radio. He has spoken in front of the Professional Hockey Writers Association regarding the internet and hockey, and was hired by Sportsnet in Canada to be their trade rumor expert for their trade deadline show this past February. also employs several top flight writers including Tim Panaccio (The Philadelphia Inquirer), Howard Berger (Fan590), Dan Tencer (Edmonton Radio), Andy Strickland (ESPN Radio). Other contributers include some of the most exciting new voices in the sport, Garth (Buffalo), Daniel Tolensky (The Daily Show), B.D. Gallof (NY) Ryan Garner (San Jose), Eric Engels (Montreal), and Bruce "Scoop" Cooper (Philadelphia).

Hockeybuzz also has several thriving fantasy hockey games where people can participate for prizes throughout the entire year (even a free agent forecaster for the summer months).

Other features of the site include "MyHockeyBuzz," an area where readers can start their own hockey blogs and be read by a wide audience, and "Hockey Buzzcast," a live radio show hosted by Eklund and guests. Listeners can listen online and can call in to discuss all the latest news.

In the last 365 days has been visited over 20 Million times with over 80 Million pages viewed.

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