Skip to main content

Do Not Sell My Info

California: Do Not Sell My Info Notice

If you are not a California resident, this page does not apply to you. The NHL does not sell personal information in the traditional sense. However, the NHL does provide you choices about the sharing of your personal information in some circumstances. Please see the NHL Privacy Policy for more information.

  • Cookies and Similar Technologies: Certain companies that provide advertising and other services on NHL websites, apps, or other online services ("Services") may collect and receive information about your use of the Services. Some of these companies may participate in industry-developed programs designed to provide consumers with choices about whether to receive tailored ads that are based on your online activities. To learn more and to opt out of such targeted advertising from participating companies, please visit the websites of the Network Advertising Initiative and the Digital Advertising Alliance. Please see the Cookies, Web Beacons, and Other Technologies section of the NHL Privacy Policy for more information about the NHL's use of cookies and similar technologies, and the choices available to you with respect to these technologies.

  • Business Partners: When you consent to receive news and offers from them, we share information about you with select business partners for their own purposes, including to provide you with special offers, promotional materials, and other materials and information that may be of interest to you. For example, these business partners include select sponsors, retailers, and broadcaster partners. You are free to opt out of future sharing of your information with these business partners. To do so, please click here, insert your name and email, select "Privacy" for the subject, select your subscription type (if you do not subscribe to any of the services, select "Other"), and insert the following text in the description box: "Opt Out of Business Partner Sharing." Please note that if you opt out of business partner sharing, you may miss out on specific offers or promotions that you would have received based on future information sharing.

  • Member Clubs: We may share information about you with our Member Clubs, including to increase engagement in hockey and to provide you with special offers, promotional materials, and other materials and information that may be of interest to you. To opt out of sharing your information with our Member Clubs, please click here, insert your name and email, select "Privacy" for the subject, select your subscription type (if you do not subscribe to any of the services, select "Other"), and insert the following text in the description box: "Opt Out of Member Club Sharing." Please note that if you opt out of Member Club sharing, you may miss out on specific offers or promotions that you would have received based on future information sharing.

Please note that even if you exercise these choices, the NHL may still share your information with Business Partners, Member Clubs, and other companies in circumstances permitted by applicable law, including without limitation when they use that information to perform services on our behalf. And as described in the NHL Privacy Policy, Fanatics Retail Group North, Inc. ("Fanatics") operates the NHL Shop and Auctions Services and also may have access to your information. Please see the applicable Fanatics privacy policy for information about any choices Fanatics makes available to you.

Please see the NHL Privacy Policy for additional information about how the NHL collects, uses, and shares your information, and the choices that the NHL makes available to you. For information about how to exercise your other rights under California law, please see the NHL Privacy Policy, or you may call us at 1-833-977-2095.

The NHL has updated its Privacy Policy effective January 16, 2020. We encourage you to review it carefully.

The NHL uses cookies, web beacons, and other similar technologies. By using NHL websites or other online services, you consent to the practices described in our Privacy Policy and Terms of Service, including our Cookie Policy.