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Promotions: Team Picture Recap

by Brett Williams / Carolina Hurricanes
The 2009-2010 Carolina Hurricanes team photo had an addition this year for some lucky fans. Around 100 Caniacs were selected to be included in the picture by posing in the stands behind the players. There were many people represented in the photo from the Hurricanes “family” - corporate sponsors, season ticket holders, suite clients, enter-to-wins, youth hockey players, Storm Squad, Ron the Ref, and of course, Stormy.

Brett Williams
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Participants were selected in many ways, but their reactions were similar, surrounded in excitement. Kelly Dillon, chosen from the online enter-to-win, “thought someone was joking with me at first, I enter everything and never win.” Season ticket holder Sharon Davis said “when my account rep called and asked me if I wanted to do this, I jumped at the chance. But then again, he knows that I am a ‘Maniac Caniac!'” 

The Caniacs received a behind the scenes look of the entire process, including how the players were positioned and photographed. Then the organized chaos began when the Caniacs were brought in to take pictures - one seated, then one cheering. 

Dillon thought having fans involved was a great idea.

“It was exciting for regular people like me who aren’t used to being in an empty RBC Center with the team standing around casually,” she said, adding that it was funny that the players “didn’t seem to know we’d all be sitting (in the stands).”  Jan Johnston even went further, saying that “a few of them looked kind of startled when they came out of the tunnel and we started applauding.”

Jon Chase, the Hurricanes' director of promotions and community relations feels that “our team is not just the players and front office. It is the individuals and groups that are a part of the community we play and live in. The Carolina Hurricanes family consists of season ticket holders, corporate partners, the youth hockey community, families, college students and the list goes on. We thought it was important to represent that in our team photo this year and hope to make it an ongoing tradition." 

The Caniacs agree and enjoyed their exclusive behind-the-scenes experience at the RBC Center. John Holder, chosen from an online enter-to-win, “hopes to be lucky enough to do this again in the future, hopefully with the Stanley Cup in the seats with us!” 

The final product for the fans had two formats, one serious and one fan reaction. Sherri Galvin, chosen from an online enter-to-win, “loves the pictures, especially the one of me jumping and looking foolish. I have shared many laughs with my friends and family over the incident.”

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