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Press Release: HURRICANES MARKETING DEPARTMENT GARNERS INDUSTRY HONORS

by Staff Writer / Carolina Hurricanes

TELEVISION AD, GAME NIGHT FEATURES RECOGNIZED

RALEIGH, NC (Mar. 13, 2002) – Ken Lehner, Vice President of Marketing Communications for the National Hockey League Carolina Hurricanes, today announced that a number of industry awards have been bestowed on the Hurricanes in the past few weeks. The team received accolades at the Ad It Up Awards, the Golden Addy Awards, the Golden Matrix Awards and the Telly Awards.

The Hurricanes’ advertisement spoofing Nike’s NBA player spots received four Golden Addy Awards presented by the local level of the American Advertising Federation. The advertisement, which was produced by CanesVision and I-40 Films, features Hurricanes players Sami Kapanen, Arturs Irbe, Glen Wesley, Rod Brind’Amour, David Tanabe and Jeff O’Neill and Hurricanes mascot “Stormy” rhythmically skating and shooting pucks. There were 360 entries from the local market, and the Hurricanes won awards for Best Local Television Single and Best Local Television Campaign. In addition, the advertisement was recognized with judge’s choice awards for Best in Broadcast and Best in Show – the highest honor of the evening. With victory in hand on the local level, the advertisements are now eligible for awards on the district level in late March. Winners at the district level advance to the national competition in April.

The Nike spoof advertisement was also recognized with an Honorable Mention Ad It Up Award in the Team Marketing Report in the category of best sports advertising campaign. The top 30 of 150 entrants receive Honorable Mention.

In addition to its recognition in connection with the television spot, CanesVision also received accolades at this year’s Golden Matrix Awards. CanesVision received Golden Matrix Awards in the categories of Best Interactional Video for its “Bubblevision” skit and Best Sports Feature for the “Going to the Penalty Box” song featuring the sock puppets. The Hurricanes have been nominated for more Golden Matrix Awards than any other NHL team over the past two years, winning a total of three awards.

CanesVision was also recognized with three Telly Awards, triple the number it received in 2000 and 2001. The Telly Awards were presented for excellence in video work for CanesVision’s “Forslund Focus,” “Damn the Devils” and “Young Guns” features.

“We continue to deliver value to our fans on and off the ice,” said Lehner. “We are up over 18 percent in attendance this season because the team has been highly competitive and CanesVision has complemented that with stellar in-arena entertainment.”

CanesVision is comprised of Manager of In-Game Entertainment Pete Soto, Coordinator of In-Game Entertainment Brian Scott, and Production Assistant Joe Ferrara.

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