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The Official Site of the Carolina Hurricanes


by Staff Writer / Carolina Hurricanes


A graphical rendering of the possible new look of the RBC Center.
RALEIGH, N.C. (Sept. 19, 2002) – In an announcement made today, the Entertainment & Sports Arena will now be known as RBC Center thanks to an exclusive naming rights agreement with RBC Centura Banks, Inc.

RBC Centura will have exclusive naming rights for the next 20 years at an investment of $4 million per year. The deal was agreed upon by RBC Centura, Gale Force Holdings Limited Partnership (which manages the building and is the parent company of the National Hockey League’s Carolina Hurricanes), the Centennial Authority (the building’s governing body) and North Carolina State University. The RBC Center signage will be both in and around the arena complex.

“This is truly a win-win partnership for RBC Centura, North Carolina State University, the Centennial Authority, the citizens of the region and the Carolina Hurricanes,” said Jim Cain, President of Gale Force L.P. “This commitment would not have been possible without the enthusiasm and support of many partners from within the business community who came forward to help make this a sound business investment for RBC Centura.”

The RBC Center is host to more than 160 events annually that include family shows, concerts and a variety of sporting and special events.

Jim Cain, Marye Anne Fox, Kel Landis and Steve Stroud sign off on the new agreement.
“RBC Centura and our U.S. RBC partner companies are seeking to build our brand awareness rapidly in the Southeast,” said RBC Centura Chief Executive Officer Kel Landis. “This unique opportunity to partner with one of the most popular entertainment and sporting venues in the region is an excellent business building opportunity that will help us achieve this goal while also demonstrating our commitment to the communities we serve.”

Marye Anne Fox, chancellor of North Carolina State University, added, “We are pleased and excited with our new relationship with RBC Centura and have pledged to work together with their associates to provide great opportunities for our students, alumni, employees and strategic business partners.”

RBC Center seats 18,730 for hockey and has a capacity of more than 20,000 for basketball and concerts. The building also has 70 luxury suites and a 9,100 square foot restaurant and meeting facility that offers a full catering service for up to 400 people.

“Now we have a great partner to go along with a great building,” said Centennial Authority Chairman Steve Stroud. “On behalf of the city of Raleigh, Wake County and the citizens of North Carolina who patronize this incredible facility, I wish to express our thanks to RBC Centura for its tremendous support of the long-range future of the building and its tenants.”

For information on events at RBC Center, call 919-861-2300 or visit the official website at

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