NEW: CLICK HERE FOR A PHOTO GALLERY OF THE COMPLETED WINDOW TREATMENT
RALEIGH, NC – Jim Rutherford, President and General Manager of the National Hockey League’s Carolina Hurricanes, today revealed the logo for the 2011 NHL All-Star Game, to be held Sunday, Jan. 30, 2011, at the RBC Center. The team also announced that the tallest building in Raleigh, the RBC Plaza on Fayetteville St., will display a 5,000 square-foot window treatment promoting All-Star Weekend.
The 2011 All-Star Game logo was designed and created by the NHL and is property of the NHL. Here is the league’s description of its design:
“The primary color of the logo is a tribute to the Hurricanes and their legion of fans, the ‘Caniacs,’ who display their team pride by wearing red during home games at the RBC Center. Also, the holding shape is consistent with the Hurricanes’ primary logo. With the 2011 NHL All-Star Game being played in the state capital of North Carolina, Raleigh, and the popularity of the Hurricanes stretching well beyond the Triangle, inspiration for the banners along the top and bottom of the logo is derived from the official flag of the state of North Carolina.”
The 5,000 square-foot, 2011 NHL All-Star Game window treatment will be displayed on the West side of the RBC Plaza, facing Fayetteville St. The graphic includes images of perennial NHL All-Stars Eric Staal, Sidney Crosby, Alexander Ovechkin and Patrick Kane, along with the 2011 All-Star Game logo. The window treatment will be applied throughout this week, and completed during Raleigh Wide Open 5, to be held on Fayetteville St. on Saturday. Raleigh Wide Open 5 will also mark the first opportunity for fans to purchase 2011 All-Star Game merchandise, including t-shirts, hats, golf shirts, pucks, mini sticks and lapel pins. The merchandise will be available at “Hurricanes Alley” at the corner of Martin St. and Fayetteville St.
A mock-up of what the RBC Plaza will look like when the window treatment can be found to the right. An image of the banner itself can be found here.
The Hurricanes would like to thank Highwoods Properties and the tenants of the RBC Plaza for their cooperation in allowing the window treatment to be displayed. The Greater Raleigh Convention and Visitors Bureau, Greater Raleigh Chamber of Commerce and the All-Star Game Local Organizing Committee also assisted to Hurricanes in making the graphic possible.
Developed by Highwoods Properties, RBC Plaza includes 292,000 square feet of office and retail space, 352 in-building parking spaces and 139 residential condos.