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Toyota Named Official Title Sponsor of the Flyers Charity Classic

New, city-wide run, walk, ride event coming July 16

by @NHLFlyers


Philadelphia Flyers Charities and the Flyers Alumni Association today named long-time partner Toyota the official title sponsor of the Toyota Flyers Charity Classic, a city-wide recreational event coming in less than three weeks, Sunday, July 16. The inaugural Classic includes options for a 5K walk or run, a 10-mile family bike ride, or 50K and 100K bike rides.

As a part of the sponsorship, Toyota will be providing a fleet of 23 vehicles to assist with the day's race courses as well as a post-event fan fest.

"We're proud to support Flyers Charities in really making this a premier event for the city," says Paul Muller, President of the Tri-State Toyota Dealers Association. "We've been partnered with them for years on the Flyers 5K, so when they approached us with this new, even bigger event, it was a no-brainer. They help so many wonderful non-profit organizations in the area and everyone at Toyota is delighted that we can help in those efforts."

The Toyota Flyers Charity Classic is a joint venture of Flyers Charities and the Flyers Alumni Association together with g4 Productions, which specializes in large-scale, participatory sporting events. Funds raised from the Toyota Flyers Charity Classic will jointly benefit Flyers Charities and the Flyers Alumni Association. Both organizations support a multitude of worthy non-profits across the Greater Philadelphia Region.

Several Flyers Alumni will be participating in the races, as well and captaining special teams that fans can join, including Ian Laperriere, Danny Briere, Bernie Parent, Bob Clarke, Paul Holmgren, Bob Kelly, Brad Marsh, Joe Watson, Neil Little, Bill Clement, Todd Fedoruk, Doug Crossman, Brian Propp, and more.

Registration for the Toyota Flyers Charity Classic is still open at Walk-up registrations on July 16 are welcome.

The day will allow Flyers fans of all ages the opportunity to run, walk, or ride down Broad Street and beyond in a variety of ways. Fans can choose to participate in one of the following four categories:

  • 5K Walk/Run - This year, runners and walkers will start at the Wells Fargo Center complex and run through the scenic Navy Yard, returning to the Wells Fargo Center to cross the finish line.
  • 10-Mile Family Bike Ride - Riders will begin by biking from the Wells Fargo Center complex to Broad Street, cycling up to and around City Hall before passing by Logan Square and the Philadelphia Museum of Art along the Benjamin Franklin Parkway. Cyclists will then ride along the Schuylkill River Trail until they hit South Street, eventually returning to Broad Street, en route to the Wells Fargo Center.
  • 50K Bike Ride - Cyclists will start their ride at the Wells Fargo Center complex and travel north on Broad Street to and around City Hall, passing Logan Square and the Philadelphia Museum of Art as they continue down the Benjamin Franklin Parkway. They will then continue the ride on Martin Luther King Drive until they hit Fairmount Park and pedal towards Bala Cynwyd before reaching the halfway point at West Mill Creek Park in Gladwyne. On the way back to South Philadelphia, riders will travel alongside the Schuylkill River via Main Street in Manayunk, crossing the Falls Bridge to Martin Luther King Drive, and the Schuylkill River Trail, until they turn on South Street, finally returning to the Wells Fargo Center.
  • 100K Bike Ride - Cyclists will pedal out of the Wells Fargo Center complex and hit Broad Street, traveling north to and around City Hall, before riding down the Benjamin Franklin Parkway to pass the Philadelphia Museum of Art. Riders will then continue along Martin Luther King Drive, through Fairmount Park, Bala Cynwyd, then Gladwyne. From there, the route will head through Narberth, Ardmore, past Haverford College, out into Newtown Square, and finally reach Malvern before looping back around through Paoli and Wayne, passing Villanova. Participants will make their way across the Schuylkill River and travel down Main Street in Manayunk and make the final leg of the course, crossing the Falls Bridge to follow Martin Luther King Drive and the Schuylkill River Trail to South Street, ultimately returning to the Wells Fargo Center via Broad Street. 

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 - and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit

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