The Philadelphia Flyers announced today a new, immersive fan experience at the Wells Fargo Center, the Gritty C.O.M.M.A.N.D. Center, set to debut this Wednesday, October 9 for the Flyers home opener. This new space is the first-ever peek into Gritty's world and offers fans the opportunity to get "grittified" by professional stylists.
Designed for the young and young at heart, the C.O.M.M.A.N.D. Center offers a variety of wacky makeover options with costumes and makeup, encompassing everything from orange hair dye and face paint, to hair extensions and wigs, and even simply getting blasted with orange "Grit Powder." For the most daring fans, a select number of Total Gritty makeovers are available.
Menu options range from quick service to full service (see below menu), with style treatments beginning at $10.
The Gritty C.O.M.M.A.N.D. Center will open to the public Wednesday, October 9 and will be open for every Flyers home game from 90 minutes prior to puck drop through the start of the third period.
Reservations for makeovers are encouraged and can be made online at PhiladelphiaFlyers.com/Gritty. During opening night, walk-up appointments will exclusively be available.
"For the coming season, we've rolled out new, first-of-their-kind experiences for millennials, gamers, foodies, and hard core fans at the Wells Fargo Center," said Valerie Camillo, President of Business Operations for the Philadelphia Flyers and Wells Fargo Center. "The Gritty C.O.M.M.A.N.D. Center is our latest concept-with a clear focus on enhancing the gameday experience for families and kids."
Located on the Northeast side of the arena's main concourse outside Section 118, the Gritty C.O.M.M.A.N.D. Center was discovered as part of the ongoing renovation of the Wells Fargo Center. After some negotiating, Gritty agreed to allow the public the chance to see where he spends his time keeping up on all things Flyers.
The space is packed with mementos, collectibles, keepsakes, and supplies gathered and (lovingly) curated by Gritty, including a salad spinner, a mug "gifted" from the set of the Tonight Show with Jimmy Fallon, rope, a gravy boat with two straws, a shrine to Claude Giroux, and more. Fans of Gritty will notice these special decorative touches have been previously referenced throughout Gritty's "backstory," which has been revealed mostly on Twitter over the past year.
"I recently completed a rigorous quarter hour online course in Feng shui, so Flyers fans are basically getting some Architectural Digest cover-worthy aesthetic," said Gritty of the new C.O.M.M.A.N.D Center. "It's my space, my office really, so I committed myself to a true post-modern, farm house grunge minimal feel. Bobby Flay would be so proud."
Design and development of the Gritty C.O.M.M.A.N.D. Center were led by RP3 Agency.
The Gritty C.O.M.M.A.N.D. Center is the latest installment of Comcast Spectacor's $265 million, multi-year renovation initiative, "Transformation 2020." Other Transformation 2020 announcements earlier this year include: the world's first Kinetic 4K center-hung scoreboard, a redesigned Concourse, and the all-new Center City Club, and an entirely reimagined top level and the arena's first-ever stand-room ticket. Last summer the arena saw a total makeover to the arena's Mezzanine Level, which accommodates approximately 40 percent of the arena's total capacity. The start of the entire initiative dates back to 2016, when the venue upgraded its Suite Level for the Democratic National Convention.
For more information on the Gritty C.O.M.M.A.N.D. Center and to book an appointment, click HERE.
GRITTY C.O.M.M.A.N.D. CENTER MAKEOVER MENU OPTIONS
I CAN'T BELIEVE IT'S NOT GRITTY (Limited Time Slots)
Have you seen Gritty and said 'Wow, I want to look just like that'? Well choose this and you can actually say 'Wow, I look just like that'.
Are you ready to go all the way? To show your fandom to its fullest? If you answered yes, then the Full Orange is for you. Orange hair. Orange beard. Orange shirt. Orange bandana. Orange Gritty fanny pack.
PAINT ME LIKE ONE OF YOUR GRITTYS
The ultimate declaration of fandom-body paint. It's not for the faint of heart. It's for the full of heart. It's for the daring, committed fan.
Hand over the fate of your fandom to the truest Flyer fan and let yourself be styled by chance, styled by Gritty's Choice.
Orange-ify your hair (or beard) with spray dye (our lawyers require us to assure you it is temporary).
FLYERS FACE PAINT
Nothing says Flyers fan like a face full of paint. Go full face, half face, 1/4th face, it's up to you.
GLITTERY GRITTY HAIRDO
Want your hair styled like Gritty? You're in luck. Add glitter for extra Instagrammable ~*~ sparkle ~*~.
FACE FULL OF GRIT
Get blasted in the face with Grit Powder.