The first 100 fans to enter the Fan Zone on Thursday, January 5, 2012 starting at 5pm will receive 25% off their purchase that night (discount excludes jerseys, lettering and memorabilia).
Comcast-Spectacor, owners of the Wells Fargo Center, today announced an exciting new relationship with both adidas and Reebok, which is resulting in the opening of a newly constructed 4,800-sq. ft. store called “Fan Zone” on the 11th street side of the Wells Fargo Center. The store, which will open on Thursday, January 5 at 5 p.m. with a ribbon cutting celebration, will feature licensed lifestyle apparel that the athletes wear during National Hockey League (NHL) and National Basketball Association (NBA) games played at the Wells Fargo Center.
“We want to provide our fans with the ultimate shopping experience when they visit the Wells Fargo Center for a Flyers or 76ers game,” said Comcast-Spectacor President Peter Luukko. “With the addition of these new authentic product lines, we know our fans are going to be excited. Reebok and adidas are both outstanding quality products and we’re excited to be affiliated with them in our official stores here at Wells Fargo Center.”
The new Fan Zone store, which will open two hours before each and every event at Wells Fargo Center and remain open throughout the event, will feature Reebok (the authentic outfitter of the NHL) and adidas (the official outfitter of the NBA), Outerstuff (the youth apparel live provider), CCM, and Mitchell & Ness novelties. The store will offer jerseys, jackets, polo shirts, sweat shirts, long and short-sleeve T-shirts, Team Classics, and hats for men, women and youths.
Aramark, who will operate Fan Zone, was instrumental in working with adidas-Reebok and Comcast-Spectacor in the development of the new store, which was designed by Hooper Shiles and built by Bock Construction.