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by Staff Writer / Philadelphia Flyers

The Philadelphia Flyers launched today a new campaign and visual identity for the team’s 2015-16 season. Centered around the theme Play Boldly, the campaign features a number of visual elements that Flyers fans will come to recognize at home games at the Wells Fargo Center, practices at the Virtua Center Flyers Skate Zone in Voorhees, and when interacting and following the team online, on their mobile device, and on social media.

At the heart of the new campaign is fire —the fire that burns as passion by the fans, as well as the fiery grit and hard-nosed approach of the team’s star players and prospects. Play Boldly is defined by the crisp new design feature, coupled with the bold approach of Flyers new head coach Dave Hakstol and Flyers GM Ron Hextall.

To translate the season’s fire and ice narrative into a visual identity, the Flyers partnered with Los Angeles-based agency PETROL. Known for its cross-platform, strategic creative campaigns on behalf of brands such as the UFC and many popular video games, PETROL incorporated its signature techniques into the new campaign, with an orange and black twist. The resulting campaign embodies the speed, action, and power that transpire when the elements of fire and ice combine.

"We are both honored and excited to have been selected by the Flyers to enhance the way that this incredible franchise is showcased for the new season,” said Alan Hunter, president and chief creative officer for PETROL. “The Flyers enabled us to create an electrified visual identity that is based on pure emotion and adrenaline.”

“This new advanced look shines a spotlight on our lineup of players in an eye catching way that we’re really excited about,” said Shawn Tilger, COO of Business Operations for the Philadelphia Flyers. “Fans will easily relate with the ‘Play Boldly’ theme and dynamic visuals.”  

In conjunction with the launch, a new video is available on today that shows the new campaign in action, and season ticket holders will soon receive their tickets featuring the new look.

Flyers fans can get a jump on reserving tickets ahead of the public single-game on sale in September by purchasing a partial season 11-game pack now. Call 215-218-PUCK or visit click HERE.
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