The Philadelphia Flyers and Wells Fargo announced that they are re-launching the Flyers Hometown Assist program, through which they will award a half-million dollars in free advertising assets to five local small businesses impacted by COVID-19. An additional ten small businesses will receive a hospitality suite for a Flyers game - a significant business development asset valued in the thousands of dollars. The Flyers first announced the Flyers Hometown Assist program last summer, during the height of the pandemic, and the program was an overwhelming success, providing key lifelines to five local, for-profit businesses with deep ties to their communities.
Once winners are selected by the Flyers and Wells Fargo, five local small businesses will receive advertising assets valued at $100,000 spanning the '21-22 regular season. The packages include radio commercials, digital/social promotions, and in-arena activations, including LED signage. The strength and reach of the Flyers brand, which brings tens of thousands of fans and potential customers to Wells Fargo Center every week and reaches millions of fans through TV and radio broadcasts, social media channels, and more, is what powers the Flyers Hometown Assist program and brings so much value to local businesses.
Applicant businesses must be independently owned and operated, have reported no more than $3M in annual revenue over the past three years, been directly impacted by COVID-19, and be headquartered and operated within the Greater Philadelphia Area. The program is also designed to support a diverse group of local businesses, including minority-owned businesses in the region.
Submissions are currently closed