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Jay Bouwmeester teams up with H.E.R.O.S

by Staff Writer / Calgary Flames
Calgary, AB – This season Flames defenceman Jay Bouwmeester has committed as an athlete spokesman for H.E.R.O.S. (Hockey Education Reaching Out Society). Bouwmeester will be donating tickets to program participants during the regular season, meeting him or her after the game and visiting select H.E.R.O.S. events this season.


“I am excited to be a part of the H.E.R.O.S. program this season. I am a strong believer of using sport and hockey as a tool for development,” says Jay Bouwmeester. “I am looking forward to meeting some of the program participants at our games this season and having a first hand look at their program and events.”

H.E.R.O.S. is a Canadian charitable organization that empowers children of diverse ethnicity from socio-economic challenged neighbourhoods through ice hockey and education. H.E.R.O.S. uses ice hockey as a catalyst to promote positive behaviour by focusing on skills development, self-esteem enhancement, team building and leadership training.

“So many kids in Calgary cheer for Jay Bouwmeester and dream of following in his footsteps, but for so many of our HEROS he is just someone they see on television. His commitment to the 60 kids in our two programs shows our HEROS that he believes in them, and nothing is more powerful for a child than to know someone they look up to believes in them,” says Norm Flynn, H.E.R.O.S. Executive Director. “We are so excited to welcome Jay into our programs, and know that his impact will be far more profound than as a hockey player. It will be because he is showing our HEROS he cares about them.”

H.E.R.O.S. started in 1999 in Vancouver’s downtown eastside and now operates 10 programs in 7 cities across Canada including: Vancouver, Sunshine Coast, Calgary (2), Edmonton, Winnipeg, Toronto (3) and Montreal. This year, H.E.R.O.S. will work with more than 350 children across Canada. Since 1999, H.E.R.O.S. has worked with over 1800 girls and boys and has a national program retention rate of 85 per cent. 
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