Calgary captain Jarome Iginla
is used to being on Hockey Night in Canada.
But, for the next couple of months at least, he will be making even more appearances on the broadcast as part of a three-year deal between Iginla and Scotiabank. Beginning October 4 Iginla will be featured in Scotiabank commercials on the Hockey Night in Canada broadcasts. The commercials will run until November 23.
Iginla's official title with Scotiabank is Special Advisor on Hockey. He will work closely with former Canadian Olympic hockey player Cassie Campbell, who has held the same title since January with Scotiabank.
The Flames captain was part of the launch by the bank of the ScotiaHockey Visa card and ScotiaHockey Rewards Program. The card and reward program allows users to collect points based on their purchases and then redeem those points for NHL merchandise, exlecusive hockey experiences with NHL players or for travel to see their favourite team play in person.
"I am excited to partner with Scotiabanks as the bank continues to distinguish itself through grassroots involvement in hockey programs across the country," said Iginla. "I greatly appreciate Scotiabank's interest in a sport that has had such a significant influence in my life and I support Scotiabank's efforts to find new ways to involved Canadians in the game."
Iginla will be a guest blogger three times throughout the season on www.ScotiaHockey.com, an online community where minor hockey families and fans can connect.
Scotiabank has partnerships wth the Calgary Flames and the Ottawa Senators, whose home is is Scotiabank Place. In 2007 the bank became the official bank of the NHL and the NHLPA.
Iginla said making the commercial spot was a lot of fun -- even if he has no speaking lines.
"I was hoping for a couple of lines but maybe this is better," joked Iginla after the commercial was unveiled to media in Calgary.