Thank you for participating in the National Hockey League Ticket Buyer Trends Study (the “Survey”)! Your feedback is very important and will help us enhance future experiences with the National Hockey League (“NHL”) and the National Hockey League Member Club from which you purchased your ticket (“the Club”).

The NHL has engaged National Research Group (“NRG”), a third-party research partner, to administer the Survey on behalf of the NHL and its teams. This Privacy Policy explains how the NHL, the Club, and NRG collect, use and disclose your personal information.

What information will be collected and used?

This Survey is optional, but if you decide to participate most Survey questions are required to be answered. For certain questions you may elect not to answer either by selecting “Unsure” or “Prefer Not To Answer” where such options are indicated on the Survey. The Survey does contain certain “free response” questions that are entirely optional to answer (either by leaving them blank or by clicking “No Comment” where such option is indicated). If you provide a response in a free field, please do not provide any personal information about yourself or any other person.

Optional Demographic Questions: We believe Hockey is for Everyone. To help us better understand the make-up of our fans and how our fans engage with the NHL and Clubs, the Survey also asks questions about you (including marital status, birth year, gender, income, number of children under 18, postal code) that are entirely optional to answer. By electing to respond to these optional demographic questions, you are providing the Club and the NHL with your express consent to collect and process your responses to these questions for the purpose described in this notice.

The Club, the NHL and NRG will collect and/or have access to your Survey responses (including your responses to optional demographic questions) associated with your name and email address (and may be combined with other information that the Club or NHL has about you). The Club will also provide NRG with additional information about you and your ticket history, including your email address, number of games in season ticket plan, seat section, and single game ticket type. This information is used, along with your Survey responses, in order to analyze and better understand your fan and ticketing experience as well as the experience of other fans across the NHL.

If you complete the Survey, your name and email address will also be used to send you your NHL.Shop.ca discount code, and to administer your participation in the NHL’s contest/sweepstakes (including to notify you in the event you win). Your survey responses (excluding responses to optional demographic questions) may also be used by the Club and the NHL to customize and improve their respective services, advertising, and communications.

Who will have access to my information?

The Club, the NHL and NRG will have access to your personal information, including Survey responses (including your responses to optional demographic questions). NRG is only authorized to use this information for the purpose of administering the Survey and analyzing Survey responses on behalf of the Club and NHL. The NHL and its teams including the Club will also have access to reports containing aggregate information in order to better understand fan engagement across the league. Your personal information will not be shared with other NHL teams, and will not be shared with third parties (other than NRG) except as may be required by applicable law.

How do I obtain more information?

For more information on the Club’s privacy practices, please click here for your Club’s privacy policy including how to contact the Club.

For more information on the NHL’s privacy practices, please see the NHL’s Privacy Policy available at https://www.nhl.com/info/privacy-policy or contact the NHL at 395 9th Avenue, New York, NY 10001 (or by email at [email protected]).