The New Jersey Devils and NJM Insurance Group, a leading insurer in the Mid-Atlantic region, today announced a multi-year partnership naming NJM an Official Partner of the New Jersey Devils and Prudential Center. The agreement expands NJM’s relationship with Harris Blitzer Sports & Entertainment (HBSE), building on its longstanding partnership with the Philadelphia 76ers.
As part of the partnership, NJM will present “New Jersey, New Jersey,” a benefit program designed exclusively for Devils Black and Red Members. NJM will help eligible members update their Devils jersey following a qualifying trade or number change. Season ticket members will receive a $100 credit toward a replacement jersey at the Devils Den Team Store. Members who own the affected player’s jersey may redeem the benefit during a designated redemption window. Eligible players, redemption periods and additional program details will be announced by the Devils.
“For more than a century, NJM has been proud to call New Jersey home and to serve the people and communities that make this state special,” said Carol Voorhees, president and CEO of NJM Insurance Group. “Partnering with the Devils creates a natural connection between two organizations deeply invested in the Garden State. Through ‘New Jersey, New Jersey,’ we’ll be there for fans when the unexpected happens, just as we are for our policyholders.”
The partnership unites two organizations with deep roots in the Garden State. Founded in New Jersey in 1913, NJM has served generations of residents and businesses for more than a century. The Devils are the state’s only major professional sports franchise to carry New Jersey in its name, proudly representing the Garden State since 1982.
NJM will also serve as the presenting partner of the Devils’ post-win locker room speeches social series and a new player-focused content series. The custom, co-branded series is designed to combine New Jersey pride, player personality, and fan entertainment through a collection of lighthearted, competition-style content pieces featuring Devils players.
“We’re proud to welcome NJM Insurance as an Official Partner of the New Jersey Devils and Prudential Center,” said Owen Morin, Chief Revenue Officer, Partnerships, HBSE. “NJM is a trusted New Jersey institution that shares our commitment to serving this state and its communities. The ‘New Jersey, New Jersey’ program is a creative, fan-first benefit that will provide even more value to our Black and Red Members.”
For “New Jersey, New Jersey” eligibility requirements, redemption details and program terms, visit New Jersey New Jersey Program. Devils fans can also visit www.njm.com/quote/devils to learn more about NJM.
