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New Jersey Devils Selected As Most Digitally/Socially Engaged Brand of the Year

by Staff Writer / New Jersey Devils
Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a multi- award winner by the 2011 Bulldog Awards. The social media program won two awards; the Gold award in the Digitally/Socially Engaged Brand of the Year and the Gold Award for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, President Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.
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