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COYOTES CAUSES PROGRAM KICKS OFF WITH 'COYOTES FOR A CURE'

by Staff Writer / Arizona Coyotes
FOR IMMEDIATE RELEASE:

Wednesday, Oct. 1, 2008

GLENDALE, Ariz. – Phoenix Coyotes President and Chief Operating Officer Douglas Moss announced today that the organization is launching its third season of Coyotes Causes, a monthly program dedicated to partnerships among the team and Valley nonprofits to support community outreach initiatives.

“The Coyotes Causes program is such an important part of the team and our commitment to the community,” said Moss. “Over the past two years, we have had the privilege of being able to support numerous organizations and their causes through this program to help increase awareness on a variety of issues.”

Each month’s initiative will feature information about the cause that will be distributed during Coyotes home games at the Coyotes Community Corner on the main concourse next to the Coyotes Den team store. Select players will champion each month’s cause and help promote awareness throughout the month.

The Coyotes Causes program begins today with October’s “Coyotes for a Cure,” featuring the Phoenix Affiliate of Susan G. Komen for the Cure and the American Cancer Society. Coupled with Coyotes forward Peter Mueller and defensemen David Hale and Keith Yandle, the two foundations will distribute information and will auction one-of-a-kind memorabilia to benefit those battling breast cancer.

“So many of our fans, players and employees, as with many people around the Valley, have a personal connection to breast cancer and we thought it was important to do our part again this year and help raise awareness,” said Sarah Finecey, director of community relations for the Coyotes. “The Coyotes will also support many additional events throughout the month that will further benefit the cause.”

Members of the Coyotes organization – including Howler, the team’s mascot – will take part in Komen Phoenix Race for the Cure on Sunday, Oct. 12 in downtown Phoenix. Susan G. Komen will also be at the Coyotes home game on Thursday, Oct. 23 as the team hosts a celebration honoring co-survivors. This in-game event will feature a ceremony, giving survivors the opportunity to pay tribute to their co-survivors with a special co-survivor pin, symbolizing the extraordinary support co-survivors provide and the important role they play.

The Coyotes will conclude the “Coyotes for a Cure” campaign on Thursday, Oct. 30 with the National Hockey League’s Hockey Fights Cancer initiative. The team’s coaching staff and broadcast teams will be wearing pink ties during the game, while players will have pink ribbons on their helmets. A special in-game PSA will also be a part of this joint initiative between the NHL and the NHL Players Association to raise money and awareness for hockey’s most important fight.
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