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COYOTES ANNOUNCE SPONSORSHIP AGREEMENT WITH COMERICA BANK

by Staff Writer / Arizona Coyotes
FOR IMMEDIATE RELEASE:


Friday, Jan.18, 2008

GLENDALE, ARIZONA -- Phoenix Coyotes President and Chief Operating Officer Douglas Moss announced today that the Coyotes and Comerica Bank have agreed to a multi-year marketing agreement.

Comerica will become the title sponsor of the Comerica Bank Club, the portion of the lower luxury suite level at Jobing.com Arena which spans the south end of the building. The Comerica Bank Club offers a luxurious and professional atmosphere along with all the excitement of Coyotes hockey.  Visitors of the Comerica Bank Club can enjoy spectacular food and beverage selections, a panoramic view of the hockey action, large plasma-screen televisions and an engaging atmosphere ideal for socializing.

“The Coyotes are thrilled to welcome Comerica Bank as a partner,” said Moss.  “The Comerica Bank Club is among the most enjoyable places to watch a Coyotes game given the great sightlines of the action, the exciting atmosphere and the outstanding food and beverage options.  We feel Comerica is the perfect company to represent the Club.”  

“Comerica is proud to join the excitement that the Phoenix Coyotes are generating at the spectacular Jobing.com Arena, and throughout Maricopa County, as our bank grows in the region,” said Meredith Russell, Comerica Bank’s Arizona regional president. “This new partnership with the great organization of Jerry Moyes and Wayne Gretzky is a winner all the way around – for Comerica Bank, for the Coyotes and for all the fans who attend hockey games and the other events at the arena.”

The deal also includes Comerica Bank signage on both the interior and exterior of the Club, and exclusive meet-and-greets for select Comerica Bank customers.

In addition to the Comerica Bank Club signage, the financial institution will also have signage behind a player bench, as well as inclusion in various print materials.

The marketing agreement will also include community relations clinics and involvement in the Blue Line Buddies program, which gives youth hockey players the chance to stand side-by-side with a Coyotes player during the National Anthem.  As the final piece of the sponsorship, the Coyotes will extend special ticket offers to Comerica Bank customers.

About Comerica Bank in Arizona:

Comerica Bank is a subsidiary of Comerica Incorporated, a Fortune 500 financial services company headquartered in Dallas that is strategically aligned into three major business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica Inc. reported assets of $60 billion at Sept. 30, 2007. Comerica Bank offers a full range of financial services at nine banking centers in Maricopa County. The latest new banking center opened in Mesa earlier this month, and more new offices are planned for 2008.

For more information visit www.PhoenixCoyotes.com or www.comerica.com.  

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