Monday, April 27, 2015
GLENDALE, ARIZONA --- The Arizona Coyotes announced today a partnership agreement with Sage Beverages and Wicked Tango Whiskey that includes the naming rights to the Coyotes' outdoor terrace in Gila River Arena. Effective immediately, the Coyotes' terrace will be renamed the Wicked Tango Terrace. As per Club policy, terms of the agreement were not disclosed.
"We are very pleased to team up with Wicked Tango and excited to rename our outdoor patio the Wicked Tango Terrace," said Coyotes Co-Owner, President and CEO Anthony LeBlanc. "Wicked Tango Terrace will be a unique place for Coyotes fans to gather and enjoy our great Valley weather and the fantastic atmosphere in the Terrace before, during and after Coyotes games and concerts at Gila River Arena."
"We are so proud to show our support for the Coyotes and the local community through this partnership," said Kevin Swadish, CEO of Sage Beverages. "Sage Beverages is committed to expanding our brand with leading partners such as the Arizona Coyotes in order to drive greater consumer product awareness in the state of Arizona. It's a wonderful opportunity to align Wicked Tango Whiskey with a game that is as electric and exciting as our brand."
The Wicked Tango Terrace is located directly above the Coyotes Den in the northwest corner of Gila River Arena. Fans visiting the Wicked Tango Terrace will enjoy the great Arizona climate while watching the incredible sunset views behind the White Tank Mountains to the west of Gila River Arena. The Wicked Tango Terrace is open to all fans visiting Gila River Arena and will be open 60 minutes prior to each Coyotes game or arena event. The Wicked Tango Terrace will remain open up two hours upon the conclusion of a Coyotes game or concert.
Jim White and Larry Bross founded Wicked Tango LLC by living their motto, "work hard and play harder." Their belief in the American dream helped them to create a company founded on those principles. No matter who you are, there's nothing like a little wicked fun after working long hours to provide for yourself and your loved ones. Wicked Tango LLC was born with their desire to create a company that not only offered the feelings they had, but that could also sell the "play harder" aspect of the American dream to all those who are deserving. Their apparel, spirits and other wicked goods do simply that.....allow the average worker to dream and the dream to be a reality! As the guys say, "If we can work hard, enjoy the ride and allow all those hard working folks around us to do the same, then our company will be a success. Wicked, rowdy, fun and supportive of the American dream...great minds drink alike!"