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Coyotes Announce Partnership Agreement with Phoenix Area BMW Dealers That Includes Naming Rights to the BMW i Lounge

by Staff Writer / Arizona Coyotes

FOR IMMEDIATE RELEASE:
Tuesday, December 9, 2014

GLENDALE, ARIZONA --- The Arizona Coyotes announced today a partnership agreement with the Phoenix Area BMW Dealers that includes the naming rights to the Coyotes’ prestigious rinkside club in Gila River Arena. Effective immediately, the Coyotes rinkside club will be renamed the BMW i Lounge. As per Club policy, terms of the agreement were not disclosed.

“We are thrilled to partner with BMW and proud to rename our rinkside club the BMW i Lounge,” said Coyotes Co-Owner, President and CEO Anthony LeBlanc. “BMW shares our commitment to outstanding performance and excellence and is the perfect partner and brand for our prestigious ice level club. We look forward to great relationship with BMW.”

The BMW i Lounge will be open to select Coyotes premium season locations before, during and after all Coyotes home games at Gila River Arena and includes a Chef’s Table and bar. The BMW i Lounge is located directly across from the Coyotes dressing room and provides fans with an incredible vantage point to watch both the Coyotes players and visiting team players enter and exit the ice before and after games and during intermission.

“We are so proud to show our support for the Coyotes and the local community through this partnership,” said Don Hanson, General Manager at BMW North Scottsdale. ”It’s a wonderful opportunity to align BMW with a game that is as dynamic and exciting as our cars themselves.”

BMW i is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and an understanding of premium that is strongly defined by sustainability. And it thrills with its innovative vehicles: the all-electric BMW i3, a locally emission-free car for city driving that is sustainably designed throughout, and the BMW i8,the world’s most progressive sports car. With the BMW i mobility concept, everyday travel can be 100 percent electric and a pleasure before, during and after each journey.

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