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Washington Capitals Partner with MicroStrategy to Create a Richer, More Personalized Fan Experience

by Staff Writer / Washington Capitals
ARLINGTON, Va. – The Washington Capitals announced today that they will provide an enhanced personalized experience to their 430,000 loyal Facebook fans with MicroStrategy’s Alert app. 

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software based in Tysons Corner, Va., recently created its Alert app to help companies, sports teams, and celebrities extend the effectiveness of their Facebook pages to include promotions and VIP content.   MicroStrategy Alert is a mobile delivery channel from the Washington Capitals to fans providing exclusive offers and aggregated news.

“We are excited to be partnering with MicroStrategy on this unique offering,” said Capitals Vice President and Chief Marketing Officer Joe Dupriest. “We are constantly looking for new ways to engage with our fans through digital media and we think the Alert app will be a great way to deliver exclusive offers and content to enhance and improve the fan experience.”

The Capitals, building on the team’s on-ice success over the last five years, including four-straight Southeast Division championships and the Presidents’ Trophy in the 2009-2010 season, have built a passionate and fast-growing fan base. To raise the excitement and loyalty levels of the fan base, the Capitals are doing the following through MicroStrategy Alert:

•    Offering exclusive discounts, sweepstakes, and promotions that cannot be found anywhere else.
•    Introducing trivia games, fan polls, and virtual pictures with Slapshot, the Capitals mascot. All of this can then be shared by the fan on Facebook to interact with other fans.
•    Aggregating the latest news and updates on the team from team sources, local newspapers, websites, and blogs into one, easy-to-find and constantly updated place on fans’ smart phones.
•    Centralizing all team and player Facebook pages and Twitter feeds into a Capitals social media hub so that a fan can keep up with anyone affiliated with the team.

The Capitals have also combined all Capitals’ hashtags into one, convenient “Twitter Chatter” feature to ensure that no one ever misses a Caps-related Tweet.

“We are delighted the Washington Capitals are using MicroStrategy Alert to improve fan interaction through the delivery of personalized offers, content, and promotions,” said Michael J. Saylor, chairman and CEO of MicroStrategy Incorporated.  “Whether it’s politics or entertainment, shopping or sports, MicroStrategy Alert makes it easy for hundreds of thousands of loyal fans to receive personalized content about their favorite brands.”

Download the app here

About MicroStrategy
Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy’s BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy’s mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy’s social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy’s enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, and MicroStrategy Cloud are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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