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Washington Capitals, Brand Thunder Create Team-Themed Internet Browser

by Staff Writer / Washington Capitals
WASHINGTON, D.C. – The Washington Capitals have partnered with Brand Thunder, a leader in computer browser branding, to create the first team-branded Internet browser in professional sports.

The customized Firefox theme allows fans to stay informed on the most up-to-date Capitals’ news no matter what website they are visiting. Once the browser theme is downloaded to a fan’s computer, the program transforms the average browser into a Capitals-themed experience. Additionally, there is an interactive toolbar that allows fans to purchase tickets, check out the Caps upcoming schedule and keep tabs on their favorite player by visiting the team roster. There is also a news scroll that keeps fans informed of recent Caps happenings.

“Brand Thunder’s customized theme helps our fans show their love of the Caps while keeping them informed with the latest Caps news,” said Sean Parker, the Capitals’ director of new media. “We are extremely pleased to be the first professional sports team to have a customized browser.”

“It extends the brand by using a fresh, innovative and effective channel,” said Patrick Murphy, CEO of Brand Thunder. “Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers.”

The display is simple and easy for fans to use and gives them the chance to stay on top of what is happening with the team, while working or relaxing on the Internet. Fans are able to download their Washington Capitals Firefox browser theme here.
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