“We are thrilled to partner with Pepsi and DEW® to offer our fans a new entertaining experience,” said Jim Van Stone, president of business operations and chief commercial officer. “This innovative engagement will allow our fans to enjoy the game from another perspective.”
Fans will have the chance to experience the unique and engaging platform featuring customized content and immerse themselves in various visual simulations with Capitals and Wizards players. Users will also experience a 360-degree view of what players see as they pass through fan tunnels, get in on the action, view thousands of fans and hear crowd noise.
In addition, from March 14 to April 4, Mountain Dew is kicking off the “#3LikeBeal” sweepstakes. Fans who post videos of themselves making three-point shots on their social media platforms using the hashtag #3LikeBeal #Entry will have a chance to win a VIP experience at a Wizards game, where they will get the opportunity to shoot on the Verizon Center court for a chance to win $3,000. For official contest rules, please visit www.enterpromo.com/3likebeal
. About the Washington Capitals and Wizards
The NHL’s Washington Capitals and the NBA’s Washington Wizards are owned and operated by Monumental Sports & Entertainment, which is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. The company also owns and operates the WNBA’s Washington Mystics and Verizon Center, the premier sports and entertainment venue in Washington, D.C. Monumental Sports & Entertainment also oversees the management of Kettler Capitals Iceplex–the training facility for the Washington Capitals and Eagle Bank arena at George Mason University.