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Capitals Rank Sixth in ESPN The Magazine?s 2009 Ultimate Standings

by Staff Writer / Washington Capitals
ARLINGTON, Va. – The Washington Capitals rank sixth in the newly released ESPN The Magazine’s 2009 Ultimate Standings list, jumping 39 spots from last year in part because of a first place ranking in responsiveness to fan feedback. The magazine rated 122 Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL) and National Hockey League (NHL) franchises by how much they give back to fans.

“It is great to be recognized by ESPN The Magazine,” Washington Capitals owner Ted Leonsis said, “and I am proud that our organization continues to deliver great value to our fans. Our fan base is one of the most passionate in all of sports. We had a great season, and we shared it with great fans. The Verizon Center was electric and promises to be in the future as Caps fans continue to rock the red.”
The report was the result of exclusive and original analysis by ESPN The Magazine and the Warsaw Sports Marketing Center, combined with fan feedback data gathered by the consulting firm Maddock Douglas, and GMI NetReflector. More than 50,000 responses were collected. The analysis is used to determine how franchises establish and maintain the greatest overall reward for their fans.
Teams were judged on affordability, bang for the buck, coaching, fan relations, ownership, players, stadium experience and title track. The Capitals’ No. 1 ranking in responsiveness to fan feedback helped the organization to place 11th in fan relations. Other categories where Washington ranked high were ownership (fifth), coaching (10th), players (12th), which relates to the effort the players put on the ice and their likability off the ice, and stadium experience (15th). Washington enjoyed what could be considered the franchise’s most successful regular season in history to move up 54 spots to rank 11th for bang for the buck. The Capitals improved in all of the categories resulting in the overall ranking of sixth.
Washington had a club-record 29 sellouts in the regular season and sold out every playoff game at Verizon Center. The average attendance was 99% of capacity. The Capitals have sold out for season tickets for 2009-10, making Verizon Center the place to be.
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