– On Nov. 16 recording artist Kid Rock announced that So Kids Can would be a beneficiary of a grant from the Kid Rock Foundation. So Kids Can co-founders Mike Green
, Washington Capitals defenseman, and Elliot Segal of the Elliot in the Morning Show, along with KaBOOM! staff members Meredith Darche and Jen Anderson joined Kid Rock at a press conference prior to his concert at the Fillmore in Silver Spring, Md., for the announcement.
“We’re so thankful to Kid Rock for this donation,” said Green. “I know there are a lot of worthwhile charities in the D.C. area and I’m honored that he chose So Kids Can for this grant.”
Green and Segal created the So Kids Can program in 2008 to benefit youth-focused, nonprofit organizations. This season Caps forwards Nicklas Backstrom
and Brooks Laich
have also joined the cause.
For the second-straight year So Kids Can will partner with KaBOOM! to raise money to build a Capitals-themed playground for an underserved community in the Washington metropolitan area. KaBOOM!, a national nonprofit based in Washington, D.C., is dedicated to saving play across the country and is best known for its all-volunteer, done-in-a-day playground builds. Once So Kids Can meets its fundraising goal and a site has been selected, Caps fans will be invited to take part in the playground construction alongside Green, Segal, Backstrom and Laich and members of the local community.
To raise money for So Kids Can, the Caps players will tally their goals and assists throughout the course of the regular season. At the end of the year, the players will split the totals three ways and each will donate $100 for each goal and $50 for each assist. During the playoffs Backstrom, Green and Laich will double the stakes, donating $200 per goal and $100 per assist. At the end of the season Segal will donate the same amount as each of the players donated. Caps fans and local businesses are also encouraged to get in on the playground action.
To date, So Kids Can has raised nearly $170,000 for charity. In its inaugural year, nearly $30,000 was donated to Pediatric Prosthetics, an organization that helps families throughout the United States who have children who have either lost a limb or have congenital limb deficiency. Those funds were distributed to children in need in the Washington, D.C., metropolitan area. During the 2009-10 season, So Kids Can raised more than $65,000 for Dr. Bear’s Toy Closet at Children’s National Medical Center. That money was used by the hospital to help refurbish a playroom and to provide video game consoles, video games, electronics, toys and games to be used by patients. More than $75,000 was donated to KaBOOM! during the 2010-11 season to help build a Caps-themed playground at Associates for Renewal In Education in the Bloomingdale neighborhood of Washington, D.C.
Kid Rock has just kicked off a club tour across the country. Along every stop, he will donate money to local charities, causes and individuals via the Kid Rock Foundation and a team of Detroit titans, to show support for other cities in need, and to show that Detroit, while experiencing its own difficulties, still has the power to unite to help others around the country. Radio station partners in each tour market will help determine those individuals and organizations in need. In Silver Spring, the show benefitted local charities The Family Place and So Kids Can. In honor of Veterans Day, Kid Rock also invited local veterans to the show as special guests.